在分析零售商品消费水平较低的主要原因时，据了解，在新伦敦，零售商店匮乏。最近的零售商店位于5英里外的Spicer。结果，新伦敦的居民发现很难到达零售商店。由于这个事实，住户使用零售商品和服务的比例较低。去年新伦敦市中心有一家小商店，但因为某些原因关门了。这使得这里的居民到达零售店非常不舒服。位于威尔玛附近的新伦敦 – 明尼苏达州的社区领导正努力在社区中带回一家杂货店。
In the above figure, we can have a look at the various categories of retail goods sold in UK and their ratios. This shows the consumption pattern or preferences of people. Knowing the consumer preferences will have a major impact on the business and profitability of a retail shop.
For conducting this survey, as per the report, the household budget expenditure has been taken in to consideration. The consumers residing in a radius of 15 miles are considered for the analysis. Along with that the categories of the food, alcoholic beverages, household supplies, household furnishings, apparel and services, personal care products, education, smoking products, and entertainment are also considered for the analysis.
In the analysis, it has been noted that among the consumers belonging to New London, around 27.5 per cent consumers are using their total expenditure for consuming retail goods and services. From this report, it can be noted that there is considerably lower number of people are buying from the retail shops that are nearby.
On analyzing the main reason for this lower level of retail goods consumption, it is understood that in New London, there is a scarcity of retail shops. The nearest retail shop is at Spicer, which is 5 miles away. As a result of this, residents in New London are finding it difficult to reach the retail shop. And due to this fact, there is a lesser percent of householders using the retail goods and services. There were a small retail shop at New London downtown during last year, but that was closed due to some reasons. This made it very uncomfortable for the residents in this place to reach the retail shops. The community leaders in New London-Minnesota, located near Willmar are trying hard to bring back a grocery shop in their community.