澳洲代写论文：信息搜索
澳洲代写论文：信息搜索
EKB模型中的信息搜索和替代评估阶段是消费者学习采取有效购买行为的主要阶段。模型中的信息搜索阶段有效地鼓励消费者进行产品或服务研究，然后再进行购买。根据这一阶段，消费者可以从各种来源收集有关其所需产品或服务的信息，以便作出最明智的购买决定（Vinerean等，2013）。
模型中的替代评估阶段鼓励消费者比较不同品牌产品或服务的收集信息，以便根据需要购买最适合的产品或服务。例如，具有健康意识的巧克力产品购买者可以使用信息搜索阶段来收集用于生产不同巧克力品牌产品的糖和脂肪水平的信息，以便可以在替代评估阶段比较所收集的信息以选择具有对健康的影响最小（糖和脂肪含量最低）（East等，2016）。
澳洲代写论文：信息搜索
因此，消费者可以在信息搜索和替代评估阶段将自己的学习和信息寻求努力运用于响应最佳合适的刺激。例如，信息搜索和替代评估阶段对于想要购买智能电视的有产品意识的顾客是有用的。客户可以使用这两个阶段比较不同品牌的产品，比如：产品的功能，保修期，定价和消费者评论等。
澳洲代写论文：信息搜索
The information search and alternative evaluation stages in the EKB Model are the main stages in which consumers could learn to adopt much effective buying behaviour. The information search stage in the model effectively encourages the consumer activities for conducting product or service research before making a purchase. According to this stage, consumers could collect information about their required products or services from various sources so that the wisest purchase decision could be made (Vinerean et al., 2013).
The alternative evaluation stage in the model encourages consumers to compare collected information about products or services of different brands so that the best suitable one according to the need could be purchased. For example, a health conscious buyer of chocolate products could use the information search stage for collecting information about level of sugar and fat used to produce products of different chocolate brands so that the collected information could compared in the alternative evaluation stage to select the product with least health impacts (with lowest level of sugar and fat) (East et al., 2016).
澳洲代写论文：信息搜索
Hence, consumers could apply their own sense of learning and information seeking efforts in the information search and alternative evaluation stages for responding to the best suitable stimuli. For example, both information search and alternative evaluation stages are useful for a product conscious customer seeking to buy a smart television. The customer can use both the stages for comparing, contrasting the offerings of different brands to them such as; products’ features, warranty period, pricing, and consumer reviews etc.
