澳洲论文代写

澳洲论文代写：促销活动

1.2。查阅相关信息来源支持促销活动规划

相关数据库、市场调研、与其他组织的信息共享、非营利组织的主要和次要来源。

1.3。识别和评估促销活动确保组织要求和文化适宜性

促销活动包括媒体广告（印刷媒体和电子媒体），社交媒体广告、活动、赞助、和农村的广告和促销活动。中国文化研究的趋势是在市场细分的强度、目标市场和市场定位。消费者的偏好、文化思潮、地域分割，随着人口结构，被认为是生活方式和心理细分。

1.4。根据组织的市场需求计划和安排促销活动。

计划是在一年的基础上完成的。一年的计划被缩减到每月和每周的促销活动。这些活动是根据目标销售量和其他因素，如目标频率和活动范围进行计划的。

1.5。确定总体促销目标与指定的个人和团体咨询国际和国内两个设置

信息推广
说服推广
加强推广

1.6。确保活动促销的时间和费用符合预算资源。

阶段的产品生命周期
市场份额和消费基础
竞争和杂波
广告频率
产品的可替代性

1.7。制定行动计划，提供产品和/或服务的详细信息。

决定的范围，频率和影响
选择主要的媒体类型
交替广告选项
选择特定的车辆
决定媒体时间安排和分配
评估广告效果

澳洲论文代写：促销活动

1.2. Access relevant information sources to support planning of promotional activities

Primary and secondary sources of relevant data bases, market research, information sharing with other organizations, non-profit etc.

1.3. Identify and assess promotional activities to ensure compatibility with organisational requirements and cultural appropriateness

The promotional activities include media advertisement (both print media and electronic media), social media advertising, events, sponsorships, and rural advertising and promotional activities. The cultural trends of China are delved on the strength of market segmentation, target market and positioning. The consumer preferences, cultural trends, geographical segmentation, along with demographic, lifestyle and psychographic segmentation are considered.

1.4. Plan and schedule promotional activities according to the marketing needs of the organization

The planning is done on one year basis. The one year schedule is then narrowed down to monthly and weekly promotions. The activities are planned on the basis of targeted sales volume and other factors, such as, targeted frequency and reach of the campaign.

1.5. Determine overall promotional objectives in consultation with designated individuals and groups both in international and domestic settings