本文运用论文代写-Tim Hortons的餐饮公司的服务环境理论和营销理论，对a公司在餐饮领域提供的服务进行分析。本文选择Tim Hortons的餐饮公司进行分析和讨论。首先，本文将运用服务营销的基本原理来解释公司提供的服务类型。其次，本讨论将映射Servicescape框架中Tim Hortons的服务，进一步详细解释模型中的每个方面，同时解释place如何允许交付服务。在全面讨论和分析的基础上，提出四个主要方面的主要建议，以改善为客户提供的服务。
Tim Hortons Inc. is a multinational restaurant of fast food with headquarters in Canada. It is well recognized for its donuts and coffee, being the biggest restaurant chain providing quick services. It is currently operating 4,613 restaurants across nine national markets. On annual basis, it is known for serving at least two billion cups of coffee across Canada, United States and Gulf Countries (Oltean, 2013). The coffee experts test the taste of at least 75,000 cups of coffee on annual basis for the maintenance of high quality consistently.
By the provision of comforting and consistent atmosphere, Tim Hortons focuses on sustained quality for services and products while capitalizing upon a customer base having strong addiction to convenience and caffeine. In a competitive environment of business, it is crucial for differentiating the offer of services from others (Paninchukunnath, 2009). Something different and unique is in existence in offering provider of service for appealing the customers and attracting them for the provision of service. There are fewer opportunities involved in differentiating the services of such a restaurant but food turns out to be the key ingredient to differentiate. However, apart from the offering of food items, there can be overall differentiation from services.
The recognition of customer zones had been a breakthrough moment for Tim Hortons. Rather than considering drive thru on the whole, the company is planning the differentiation and distinction of customer zones. Having the ability of dissecting across drive within key zones of customer operation assisted Tim Hortons think across a number of opportunities of improvement. New strategies specific to zone were established for different zones of customer. Messages were cognizant for the behaviours, attitudes and needs of the customers, and were modified for meeting zone-appropriate, specific objectives of the business.
The fundamentals of service marketing are well evident in several aspects of Tim Hortons. Provided with the intangible nature of services, marketing was turned out to be an important challenging task. Because of increasing in homogeneity in the offerings of product, the services attending will emerge as a major differentiator from the perspective of customers. Relationships can be identified as a major factor when trying to market the services of Tim Hortons. A major part of the buying decision of customers will be highly dependent on the level to which he trusts the seller. Hence, it becomes crucial for referring to the requirements of the customer while fulfilling them by adequate offering of service, and establishing a long relation that will result in positive reputation and repeat sales.
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