essay修改：苹果产品销售
essay修改：苹果产品销售
苹果公司一直致力于个人电脑、媒体设备、移动通信和便携式数字音乐播放器的营销、制造和设计。公司一直以Apple TV、Apple Watch、iPod、Mac、iPad、iPhone等品牌提供服务和产品;watchOS、X、OS和iOS品牌下的专业和消费软件应用;以及Apple Pay和iCloud品牌下的操作系统(Ofek & Turut, 2013)。其业务范围包括日本、大中华区、欧洲、美洲和其他亚太地区国家。该公司还销售其他几个软件应用程序，包括Logic Pro、Logic Studio、Final Cut Pro及其数据库软件FileMaker Pro。因此，苹果可以被认为是一个非常成功的软件和硬件公司，最著名的是一些个人电脑，其他产品，以及产品的创新营销策略(Ofek & Turut, 2013)。该公司的部分收益和收入来自全球业务。进出口经营的多项规章制度、外汇管理和税法的出台，都对公司的收入、收益和股价产生了重大影响。
essay修改：苹果产品销售
然而，由于国际市场上产品价格较高，苹果产品的需求可能最终会上升(Ofek & Turut, 2013)。由于外汇汇率的波动，对冲特定风险敞口的业务存在许多风险。流动比率有助于衡量用公司资产偿还债务的能力。与微软(Microsoft)等竞争对手相比，苹果目前的比例具有显著的稳定性。自过去6年以来，这一比率在2010年最高，为2.01，而在2014年最低，为1.08。总体而言，自2010年以来，这一比例一直在应对一些波动。这说明流动资产的增长速度要小于负债的增长速度(Apple Annual Report, 2010)。为了在美国、欧洲和亚洲扩展业务，苹果一直在优化利用内部融资。这说明苹果仍然在积极增长。从流动比率的下降可以看出，苹果履行短期义务的能力已经开始下降，目前苹果在流动资产的使用或短期融资注入方面似乎缺乏效率。
essay修改：苹果产品销售
Apple Inc. has been engaging in marketing, manufacturing and designing personal computers, media devices, mobile communications, and portable digital music players. The company has been offering services and products under the brands of Apple TV, Apple Watch, iPod, Mac, iPad and iPhone; professional and consumer software applications under the brands of watchOS, X, OS, and iOS; and operating systems under the brands of Apple Pay and iCloud(Ofek & Turut, 2013). It has been conducting its operations by the following segments: Japan, Greater China, Europe, America, and other Asia Pacific countries. The business has also been selling several other software applications that include Logic Pro, Logic Studio, Final Cut Pro, and its database software of FileMaker Pro. Hence, Apple can be identified as prominently successful software and Hardware Company known best for a number of personal computers, other products, and the innovative strategies of marketing for the products (Ofek & Turut, 2013). Part of the earnings and revenues of the company derive out of global operations. Export and import dealing with a number of regulations, foreign exchanges control and tax laws have been significantly affecting the revenue, earnings and stock price of the company.
essay修改：苹果产品销售
However, the demand for product of Apple may end up rising as the price of products is high across the international market (Ofek & Turut, 2013). There are a number of risks in association with the business for hedging specific exposures as a result of fluctuations across the rates of foreign currency exchange.Current Ratio helps in measuring the ability of paying obligations with the assets of the company. The current ratio of Apple holds significant stability in comparison with competitive organizations such as Microsoft. Since the past 6 years, the current ratio was highest in the year 2010 that is 2.01, while it was lowest in the year 2014 that is 1.08. Overall, since the year 2010, the ratio has been dealing with some fluctuations. This depicts that the speed of growth for current asset is smaller in comparison with the current growth of liability (Apple Annual Report, 2010). Apple has been optimizing the utilization of internal financing for the expansion of its business across USA, Europe and Asia. This depicts the still positive growth of Apple. The ability of Apple for meeting its short- term obligation has started to reduce as it can be seen in the decreasing current ratio and currently, Apple seems to be lacking efficiency in the use of current assets or short- term infusion of financing.
