In the implementation of its strategies, Coca Cola should carefully listen and work for ensuring that consumers have firm centralization with the business and hence, they are growing continuously in a responsible manner . By embracing the future of consumer, the brand will be thriving successfully and the system of Coca Cola will be able to grow with better sustainability. The company should ensure complete implementation of variables related to CSR.
The company should not ignore implementing policies and actions that align with all of its business strategies and corporate strategy (Raman, 2007). The company should stay strongly committed for the provision of true transparency to the public regarding its product and place of production. All this is crucial in order to succeed in the longer run. Coca Cola should strong better commitment to provide the right information of calories on the products it sells all across the globe and is continuously doing the same.
As proven in this essay, the company has to take up specific CSR strategic initiatives in order to succeed in the longer run with the rising awareness of public and unions. The key purpose of the CSR program of Coca Cola should be on ensuring sustainability (Reilly & Hynan, 2014). This can be expressed by delivering the right actions in the most acceptable manner possible focusing on aspects like climate change, energy, involvement of suppliers, development of employee, and stewardship of water, recycling, packaging, and consumer health. In context with consumer health, the company should be committed to meeting the updated trends of the customers.
Due to this reason, the company has broadened its overall portfolio even including health options. The company has taken up several initiatives but additional hard-core strategies are required to leave maximum sustainable impact (Sicilia & Palazón, 2008). Such a strategic implementation for addressing CSR will support the long-term success of Coca Cola in the awakening of major market trends that threaten its overall existence. Therefore, Coca Cola should focus on earning profits by addressing various aspects of corporate social responsibility to retain its position in the longer run.