Social network: These are the social media programs which is internet based used by individuals and organizations for making contacts with family, friends, customers and clients worldwide. The parties that compose the social network are chosen as per the interests, hometowns, target market needs, employers specifications and other commonalities as desired by the user. It is used for both the personal and business purposes like marketers use social networks for targeting their customers worldwide (Barabâsi, 2002, pp.590-614). Social networks facilitates in the acquisition of new contacts with the association of individuals with each other or with companies. Some famous examples of social networking are Facebook, LinkedIn, Yelp and Twitter etc.
It is a network where people from all over the world interact socially and form personal and professional relationships. These are the platforms of applications that allow the users for communicating with each other through posting of information, images, comments, advertisements and messages etc.
Here in this essay the topic of discussion will be “social network”. How is it defined by two authors and then provide three case studies for each for illustrating the concept provided by both authors and lastly the conclusion. The data collected for this essay is collected from various sources such as books, articles, journals and free sources available online.
Definitions provided by two authors:
All the three case studies focus on customer interaction and involvement through social media for the achievement of the objectives of the company. Social media as said by both the authors in their definition are the means for increasing interaction among the users worldwide. It needs both the parties to take active participation for the better functioning and delivery of the results as desired by both the parties. Companies must ensure that the target audiences are tracked properly with their media consumption patterns and the companies form effective strategies for establishing their strong presence on those media platforms. The content provided to the customers worldwide for increasing interaction with them must be tailored according to each medium used for interacting with the customers. The social media is used for communication purposes with the worldwide clients thus maintaining integration with them is essential for the success of the social media strategy. The media neutral planning rule must be followed by the companies for increasing interaction and involvement of the people. This rule states that the strength of each medium used for delivering the messages of the company to the customers is based on how those strengths optimizes the relevance of the messages for the customers and increases their effectiveness. Social media is the best means for interacting with customers spread all over the world by encouraging the involvement of customers in the activities of the companies.