科技公司gloria Jean似乎直接购买了生咖啡并烘焙了自己的咖啡。它控制整个过程，从烘焙的过程，送到顾客的杯子。人口统计公司Gloria Jean把重点放在咖啡消费国家，而不是茶消费者等其他国家。扩大业务是有利的。自然-自然描绘了消费者对影响市场的格洛丽亚·吉恩品牌的技术知识。货物影响人们对于环境使公司的稳定状态格洛丽亚琼(̨ga冠冕,2006)。
Technological-Gloria Jean seems to be directly buying the raw coffee and roasts its own coffee. It controls the whole process from the roasting process to send it to the cup of the customer.
Demographic-The company Gloria Jean is focusing on the coffee consumer countries than the other countries such as the tea consumers. It becomes advantages to enlarge its business.
Natural-Natural depicts the consumer technical knowledge regarding the brand of the Gloria Jean that influences the market. The goods influence the people regarding the environment which enables the stable state for the company Gloria Jean (Mitręga, 2006).
The SWOT analysis of the company Gloria Jean Coffee is as follows:-Strengths:
The company is enabled to develop their business in the retail environment by the aid of using several channels.
Shares the values, beliefs, commitments and the distribution strategies to the third parties.
Brand recognition with brand positioning is undertaken by the company fruitfully.
Excellent management of the services is seen and continuing the innovation process.