pestle分析:零售销售额

pestle分析:零售销售额

2015年包括电子商务在内的零售销售额同比增长20.1%。英国和欧洲销售额增长14.7%,北美销售额增长37.4%,亚洲零售额增长31%。因此,这表明在这三个大洲的销售收入有了显著的增长,并为公司建立品牌资产、继续在新地点投资和获取先行者优势提供了一个大本营。电子商务销售本身已经增长了63.6%,这是一个惊人的飞跃,与实体店一样,进入在线领域。他们正考虑通过零售、许可和批发三种渠道扩大业务。可见,公司的销售数字一直在不断扩大,这是由于在欧洲、美洲和亚洲的周期性和持续性的扩张。Ted Baker是一个有趣的品牌,它将自己定位于价格在30到500英镑之间的平价奢侈品市场。同时,它也将自己独特的风格与价格相结合,在年轻时尚的买家中大受欢迎。在市场方面,Ted Baker在平价奢侈品领域的排名非常靠前,并在2015年3月获得了零售领袖奖(Macdonald, 2015)。品牌定位于进入平价奢侈品牌的顶级行列,不断以全新的设计,脚踏实地的工作态度和流程重塑自我。

pestle分析:零售销售额
该品牌可以说是一个领导者在零星的基础上,其往往杰出的设计和收集产品。其直接竞争对手包括Paul Smith、L. K. Bennet、Polo Ralph Lauren或All Saints等(4-traders.com, 2013)。然而,该公司在广阔的市场上是一个新兴的品牌,并试图在更大的市场上做得更大。这家店绝对坐落在摄政街最好的购物区之一,所有的全球时尚品牌都在同一区域。这家商店在街上有一个非常令人愉快的展示,并邀请他们最好的设计进行展示,并在其产生的销售额中发挥作用。高街的位置很好地提供了良好的意见的品牌,并与品牌之间和毗邻,如阿玛尼交换,Lacoste,凯伦米伦,和贝纳通的联合颜色。贝纳通的United Colours有非常吸引人的陈列和白色背景,使它更容易找到店内的各个部分。这些部分被很好地放置在里面,以其细致的规划和简单的商店设计和审美情趣对买家有独特的吸引力。

pestle分析:零售销售额

The retail sales of the company including e-commerce sales have grown by 20.1% in 2015 compared to 2014. The UK and Europe sales are up 14.7%, North America sales are up by 37.4%, and Asia retail sales are up by 31%. Thus, it shows a significant increase in sales income in these three continents and gives a stronghold to the company to build its brand equity and keep investing further into new locations and capture the first mover advantage. The e-commerce sales itself have been up by 63.6% which is a phenomenal leap forward into online presence along with brick and mortar stores. They are considering expanding their presence through three channels of retail, licensing, and wholesaling. It is seen that the company has been continuously expanding its sales figure and this is due to the periodic and consistent expansion across Europe, America, and Asia. Ted Baker is an interesting brand and places itself among the affordable luxury segment y having prices between 30 to 500 pounds and everything in between. At the same time, it also unifies its unique style with the price and this is a big hit among its young fashionable buyers. In the market place, Ted Baker is very well placed in the top league of the affordable luxury segment for which it also received a retail leadership award in March 2015(Macdonald, 2015). The brand is targeting itself into the top league of the affordable luxury brands and is continuously reinventing itself with new designs and its down-to-earth attitude and process of working.

pestle分析:零售销售额
The brand can be said to be a leader on a sporadic basis with its often distinguished design and collection offerings. Its direct competitors include Paul Smith, L. K. Bennet, Polo Ralph Lauren or All Saints, etc. (4-traders.com, 2013). However, the company is an upcoming brand in the vast market and is trying to make it even bigger in the larger market.The store is absolutely placed in one of the best shopping areas of the Regent Street with all global fashion brands occupying a space in the same vicinity. The store has a very pleasant display on the street and is inviting their best designs on display and plays a role in the sales volume that it generates. The high street position is very good in offering good views of the brand and is between and adjacent to brands like Armani exchange, Lacoste, Karen Millen, and United Colours of Benetton. United Colours of Benetton has very attractive display and has white background making it easier to locate the sections inside the store. The sections are well placed inside and have a distinct appeal to the buyer with its meticulous planning and simplicity in its store design and aesthetic appeal.

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