作業代寫：學術推理和倫理道德
作業代寫：學術推理和倫理道德
約翰·肯尼迪和阿爾伯特·拉斯克的廣告公司是最早闡明現代廣告概念的廣告公司之一。這家廣告公司的主要目標是銷售其產品，並向大眾銷售產品或可交付產品的理念(Cruikshank和Schultz 2010)。在這個過程中需要考慮許多隱藏的含義。一個產品應該代表品牌的情感，傳播公司的思想，並闡明產品的特點。霍普金斯提出了強硬或激進的營銷理念(Sivulka, 2011)。在這種意識形態中，只有銷售在營銷過程中被考慮進去。其他廣告大師也嚴厲批評了這一思想。他們宣稱學術推理和倫理道德的重要性。 Walter Thompson公司的Stanley Resor提出，學術推理應該與營銷溝通相結合。奧格里維說，應該有一個折衷的混合創新，戰略和學術推理來吸引觀眾。他說，這些應該是良好的推廣戰略的基礎。 Rubicam則強調了道德廣告的重要性。他聲稱，在製定營銷傳播時，應該有一定的倫理考慮。應該重視廣告的性質。
本質上，魯比卡姆想要向人們灌輸道德的重要性。伯納赫不僅沒有宣揚魯比卡姆和雷索爾的意識形態，而且還宣揚倫理，為人們提供信息。學術推理和倫理道德被進一步確立為廣告的重要參數。伯內特宣揚的理念是迎合觀眾和讚助公司。李奧·伯內特所宣稱的一個關鍵主題已經被闡明。利奧·伯內特在告別演說中重申了高質量工作比賺錢更重要。應該有激情去實現目標，工作本質上應該是有趣的。這比商業賺錢的過程更重要。在追求事業的過程中，人們往往忽略了什麼是重要的。在某些情況下，組織中的人們往往會忘記所有的人員(Sivulka, 2011)。自負、貪婪和商業傾向開始超過自動駕駛的激情、尊重和對工作的激情。人們需要注意這些問題，並努力保持正確的指導方針(Sivulka, 2011)。這些作為行業指南或廣告行業的道德基礎。廣告大師們認為，一個產品的良好促銷活動應該是關於道德、推理、創新策略，並應服務於經濟利益。
作業代寫：學術推理和倫理道德
John Kennedy and Albert Lasker’s advertising agency is one of the pioneering advertising agencies that spelled out modern notion of advertising. Primary objective of this advertising agency is to sell its products and sell the ideology of the product or deliverable to the masses (Cruikshank and Schultz 2010). There are many hidden connotations that need to be factored in this process. A product should represent the sentiments of the brand, propagate ideology of the company and also elucidate the characteristic features of the product. Hopkins professed the ideology of hard or aggressive marketing (Sivulka, 2011). In this ideology, only selling is factored in during the course of marketing. Other advertising gurus have heavily criticized this ideology. They professed on the importance of academic reasoning and ethics. Stanley Resor of Walter Thompson Company proposed that academic reasoning should be mixed with marketing communications. Oglivy stated that there should be an eclectic mix of innovation, strategy and academic reasoning to appeal to the audience. He stated that these should be the bases of a good promotion strategy. Rubicam on the other hand emphasized the importance of ethical advertising. He professed on the ideology that there should be certain ethical considerations while formulating marketing communications. There should be importance given to the nature of advertising.
Essentially, Rubicam wanted to instill to people about the importance of ethics. In lieu of the ideologies of Rubicam and Resor, Bernach also professed about ethics and provided people with information. Academic reasoning and ethics were further established as important parameters of advertising. Burnett professed the ideology of catering to the audience and the sponsoring company. A key theme that has been professed by Leo Burnett has been elucidated.Leo Burnett farewell speech reiterates the importance of the delivering quality work over making money. There should be passion to meet objectives and work should essentially be fun. This should be given more importance than commercial moneymaking process. During the course of pursuing the career, people often tend to loose sight of what is important. In some situation, people in organization tend to forget about the all personnel (Sivulka, 2011). Conceit, avarice, and commercial tendencies start to outweigh self-driving passion, respect and the passion for the job. People need to watch out for these issues and strive to maintain the right guidelines (Sivulka, 2011). These serve as the industry guidelines or ethical base for the advertising industry. Adverting gurus states that good promotion campaign about a product should be about ethics, reasoning, innovative strategy and should serve economic interest.
