提高北方之星資源有限公司的傾聽能力，使他們對經濟問題有足夠的認識。必須重振它們與傳統利益相關者的關系，以建立穩固和積極的品牌聲譽。北方之星資源有限公司的公關技巧需要通過與媒體的戰略關系來提高(galicia, 2004)。然後，媒體將報道來自該公司的新消息。接下來有關論文代寫價格-北方之星資源的媒體發布討論如下 ：
The CEO of Northern Star Resources LTD must be aware of the seriousness related to the challenge of reputation of the company. There are many recognizing the perception in some industries the companies violate their contract with the taxpayers, regulations, shareholders, and consumers. They also have the knowledge that there can be spilling over of the perception more broadly over to business (James, 2008). The surveys are conducted by auditing and consultancy firms and the reports are released regarding trust on the corporations. The reports released by these consulting firms have strong influence on the perceptions of the stakeholders of the firm including the investors (Smith, 2011). These reports are often published on the financial magazines and journals. They also come up in the electronic media that often end in publicly debated scandals. The case in point is the Enron scandal that led to its liquidation. Thus, media is always in lookout for the information, events and happenings related to the listed companies and their financial news. On the other hand the investors are very sensitive while investing. They check the reputation of the companies thoroughly before considering investment in them. And the news feeds they get from the print and electronic media shapes their perceptions towards those brands.
The listening skills of Northern Star Resources LTD can be enhanced so that their awareness of the economic issues is sufficient. Their relationship with the traditional stakeholders has to be reinvigorated in building a solid and positive brand reputation. The PR skills of Northern Star Resources LTD have to be improved with strategic relationship with the media (Galician, 2004). The media will then cover the emerging news coming out of the company. However, it is very difficult to persuade media only to cover the positive stories and be blind towards the negative stories (Briggs & Burke, 2010). If media is persuaded to cover a story on Northern Star Resources LTD, the issue of the remuneration of Bill Beament and how it’s negatively related to the revenue generation. However, if a linear regression analysis is conducted with the remuneration of CEO being the dependant variable and the revenue, gross profit, net profit, and total comprehensive income as independent variables, it can be found out how much the independent variables i.e. the revenue, gross profit, net profit, and total comprehensive income influences the dependant variable i.e. remuneration of CEO. The regression analysis carried out with the help of SPSS is presented below.
In this regression analysis, the gross profit and the net profit are excluded. Therefore, effectively, the independent variables are Revenue and Total Comprehensive Income. On the other hand, the dependant variable remains as CEO Remuneration. The R square is found to be 0.548. This means the revenue and the total comprehensive income influences the remuneration of CEO by around 50 percent. In other words, the revenue and the total comprehensive income moderately influence the remuneration of Bill Beament.
Therefore, the potential negative story about losses being registered by Northern Star Resources LTD under the stewardship of Bill Beament and that his remuneration is too costly for the company can be diluted to an extent. However, the methodology of this data based research and its result must be explained to the journalists properly so that they understand the meaning of it. It should be highlighted that the financial variables that are most in trouble under the leadership of Bill Beament such as revenue, gross profit, net profit, and total comprehensive income do not influence the income of Bill Beament much.
In that case the series of negative stories coming out regarding the high remuneration package of Bill Beament can be countered to an extent. The uniqueness of this new story in terms of the use of statistical tools in forming the basis of the story can find various media houses clamouring for this story. A good PR act by Northern Star Resources LTD can do a world of good for them in terms spreading the news to a number of media houses. Also, the calculation of correlation conducted before, states that the gross profit are positively correlated to the remuneration of Bill Beament. This result further emphasize that the remuneration of Bill Beament is no way connected to financial performance of Northern Star Resources LTD. This will surely come as a boost as far as the reputation of the company to the stakeholders and the investors are concerned.
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