Issues, thus, can get to be emergencies on the off chance that they are not taken care of well. When these issues are discussed and solved with the public, relationship between the company and the public improves. Communication with potential publics is required before choices are settled on by key leaders, when publics have framed however have not made issues or emergencies, and amid the issue and emergency stages. The final path is from “Administration Decisions” to “Authoritative Reputation” to “Relationship Outcomes”—a way named “No Consequences.”
For gaming a successful business growth and maintaining a good relation with the consumers as well as different companies it becomes important for an organization to constantly work towards matching up with the self competencies and consumer’s demand through communicating them with the help of media and launching an effective marketing plan as well that would gather more and more consumers for the brand. To manage these entire activities Zara must focus on propose an effective marketing plan and improved PR . In short this activity can be measures as an ongoing process of management that hold the potential of identifying, anticipating and supplying customer requirements in satisfying consumers in a whole through offering them an elevated buying experience and good relations with the brand, although potential consumers of Zara recognizes the quality Zara serves and this is enough for them in terms of public relation but the increasing competition in the fashion world has compelled Zara to manage an effective PR within the firm.