Czech authorities found out that instead of pork and beef, the Swedish meatballs contained horsemeat. These were make for the furniture giant Ikea. It was confirmed after the examination by the Czech State Veterinary Administration that there was horsemeat in the one Kg of Kottbullar frozen meatballs produced in Sweden. As a result of which, Ikea stopped the sales of the meatballs and withdrew the meat from across forteen countries in Europe.
The horse meat problem was not started at Ikea. In fact many of the European companies were found to be selling horse meat in their products. Since many of the big trusted brands were found to be selling the products with horse meat, stricter and more extensive testing procedures were being used.
How did the organization handle the situation?
My personal experience says that it is very difficult for any person to stick to a company which has given a bad experience. This incident was nothing less than a nightmare for Ikea. Patience and transparency were the two key points which helped the company to sail through that situation. Though the sales would have definitely gone down but the manner in which the company handled the adverse situation was commendable. Another key issue which was the main highlight of the case was that the company took minimal time in resolving the issue.
1.Would it benefit the company to launch a social media campaign to fight with the situation?
2.Was it helpful for the company to accept its mistake?
3.What steps a company should follow to resolve such situations?