加拿大欧洲研究论文代写

捷克当局发现而不是猪肉和牛肉，瑞典肉丸含有马肉。这些都是家具巨头宜家制造的。这是检查由捷克国家兽医行政管理部门，在kottbullar速冻肉丸在瑞典生产一公斤马肉后确认。因此，宜家停止了肉丸的销售和收回的肉来自14国家欧洲。

背景简介

马肉问题不是在宜家开始的。事实上，许多欧洲公司被发现在他们的产品中出售马肉。由于许多大的值得信赖的品牌被发现出售马肉的产品，正在使用更严格和更广泛的测试程序。

组织如何处理这种情况？

=个人意见

我个人的经验是，任何人都很难依赖一家经验不好的公司。这件事对宜家来说简直就是噩梦。耐心和透明度是帮助公司渡过这一局面的两个关键点。虽然销售额肯定会下降，但公司处理不利情况的方式还是值得称赞的。另一个关键问题是该案的主要亮点是该公司在解决问题上花了最少的时间。

问题

1、发起一场社会媒体运动来对抗这一局面是否有益于公司？

2、有助于公司接受它的错误吗？

3、公司应该采取什么步骤来解决这种情况？

加拿大欧洲研究论文代写：公关案例

Czech authorities found out that instead of pork and beef, the Swedish meatballs contained horsemeat. These were make for the furniture giant Ikea. It was confirmed after the examination by the Czech State Veterinary Administration that there was horsemeat in the one Kg of Kottbullar frozen meatballs produced in Sweden. As a result of which, Ikea stopped the sales of the meatballs and withdrew the meat from across forteen countries in Europe.

Brief Background

The horse meat problem was not started at Ikea. In fact many of the European companies were found to be selling horse meat in their products. Since many of the big trusted brands were found to be selling the products with horse meat, stricter and more extensive testing procedures were being used.

How did the organization handle the situation?

=Individual opinion

My personal experience says that it is very difficult for any person to stick to a company which has given a bad experience. This incident was nothing less than a nightmare for Ikea. Patience and transparency were the two key points which helped the company to sail through that situation. Though the sales would have definitely gone down but the manner in which the company handled the adverse situation was commendable. Another key issue which was the main highlight of the case was that the company took minimal time in resolving the issue.

Questions

1.Would it benefit the company to launch a social media campaign to fight with the situation?

2.Was it helpful for the company to accept its mistake?

3.What steps a company should follow to resolve such situations?