The various aspects of the cruise industry shall be discussed in brief here. Keeping in view the above factors and the recent grants that Clyde Puffer has received it seems a wise option for Clyde Puffer to develop into a holiday business. An analysis of both the internal and external factors that could affect the cruise will be done. The SWOT analysis will also be performed to identify the Strengths, Weaknesses, Opportunities and Threats. The marketing plan for Clyde Puffer will be made keeping in mind all the above considerations. The main objective of the plan is to increase the awareness about Clyde puffer in the potential segments. This will cover the focus in the market and how it shall be positioned. The marketing plan for promotion of Clyde Puffer should be such that it is positioned as the ship being the ultimate destination than the specific port. Target audience for the promotion should include fun loving youngsters, people willing to witness the experience of a cruise, honeymoon couples and people fond of exploring new things. It can also include people planning family vacations or the retired people who have disposable income. Though in the present day times there are a lot of potential threats like increase in oil prices, terror attacks and natural disasters like Tsunami or Katrina, cruises are a preferred option for holiday lovers. Owing to the increasing popularity of cruise lovers, the cruise should be able to deliver quality services to the guests in such a way that the entire experience becomes a memory for life for them.