代寫論文-在線旅行社是酒店的補充

作為悉尼五星級酒店的總經理，有必要認識到在線旅行社是酒店的替代品還是補充。關於網絡對幾個旅遊行業參與者的影響已經進行了各種各樣的研究。到20世紀90年代末和21世紀初，很明顯，網絡環境將對各個行業進行改革，旅遊業將首當其沖受到影響。這是由於電子環境適合該行業的基本流程。然而，酒店業並沒有擺脫這種影響。在全球範圍內，包括澳大利亞，旅行社已經增加了酒店的價值和對客戶的吸引力。接下來有關代寫論文-在線旅行社是酒店的補充分析如下：

Australians and New Zealanders have embraced the use of the web to book their hotels and their holiday destination booking. Australians also were among the early adopters of the web for travel and holiday purposes. For hotel businesses such as ours, there are various advantages and disadvantages to using OTAs (online travel agents) for selling the facilities on rent. The disadvantages involved are:
OTAs often charge price on each sale which ranges between gross Costs by 10-20 percent.
There are various terms and conditions restrictedly imposed through these online agents such as cancellation by guest and policies to resell room automatically when cancelled.
It is required to look for a way to manage availability of room across a wide range of Online Travel Agents, individual websites, telephonic sales as the front desk. This causes a lot of time to be consumed and also leads towards labour intensiveness. There are options to use software to help in managing such issues
Use of OTAs does not reduce the requirement to have individual website with an engine to search and book
It is still needed to invest in a marketing strategy that has properly balanced multiple channels
Even though online travel agents help hotels in filling their rooms, it is still essential to enhance revenue profitability through sales on individual websites. It is essential therefore for hotels in Sydney and across the world to look for tactics that help in search engine optimization and other techniques for digital marketing. Focusing on the techniques to retain customers and directly targeting the current customers by emailing and direct marketing offers the benefits of using OTAs. This is because the hotel is not totally relying on the online travel agents for its sales. The hotels, therefore, need to consider several other distribution channels that help in side-lining the disadvantages of OTAs. With such tactics and strategies at disposal, hotels whether small ones or large ones, can enjoy the benefit of OTAs as described below:
It is a fairly low-cost manner for listing the hotel properties and the available room.
Potential decrease in the spending of online marketing as online travel agents will invest more in advertising as well as marketing for attracting customers with potential from across the globe.
Reducing cost on the website as online travel agents is aimed at providing positive experience over the web for the customers by designing food websites and ensuring their appropriate functionality.
Sites for online travel are famous with clients who like comparing costs of accommodation and services offered through providers individually.
Impartial reviewing over the sites of online travel may provide new customers the motivation of booking.
These advantages are only gained by a hotel when its management does not forget to consider alternative channels of distribution. As a 5 star hotel in Sydney, there is no doubt that OTAs offer immense benefits and opportunities but focusing on clients and enhancing that base is essential for hotels in the tough competitive environment of Sydney. Therefore, it can be said that OTAs are complementary to hotels across the world especially as they offer benefits that can be easily balanced by a hotel.

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