Businesses are the harbinger of economic growth which requires funding and investments on a regular basis. Essential start-ups are the most innovative in their preparation and presentation of the idea to make the business idea understandable and easy for the investors to explore and consider it for their investments. Start-ups are also the most risky bet for the investors because they invest in an idea which is yet to be proven, and the people who are new to them have no or less experience in starting up a business and then taking it forward. The pitch is the most important part before the presentation and the business acumen of the entrepreneur. With the success of the pitch, the entrepreneur can be considered for funding which in turn launches the business successfully.
This essay will discuss the pitch conceptualization and how it needs to be done to meet the potential investors’ agreement. It will also discuss the investors’ expectation to be tapped by the entrepreneur to finally succeed in attracting investment into the idea.
Using the business pitch to overcome the problems of entrepreneurs
Business pitch is a fantastic tool which can make a dull idea or a boring plan into the most compelling business idea of the future. This tool is to be used perfectly by all entrepreneurs to avail the large investments from potential venture investors.
Entrepreneurs can use the pitch to refine their business ideas and put them into the fast track by distributing the elements of the idea and doing justice to each part of the idea. They can use the research methods about finding out the market of a certain product or a service, use the presentation skills and information presenting skills to make a compelling case of investment, and they can also clarify each and every reason for doing such a business and then giving valid reasons to investors for their investment. One of the best examples of using the business pitch to gain success is Russell Brunson, who with his skills of making a winning presentation and a compelling pitch was able to form ‘ClickFunnels’, a company which is a successful venture of helping businesses to get more leads for expansion(McFadden, 2015). One of the best stories of a successful women entrepreneur is about Elizabeth Holmes. She started her company about lab testing medicines which is not valued at about $10 billion dollars. She took the plunge, was very confident about her venture and idea, and thus succeeded in securing finance to build her company as one of the leading lab testing companies. Such stories make the belief more strong about using the pitch to present the business idea and secure financial assistance to convert it into an executable reality.