From above discussion, it can be summarized that the Indian market has different types of opportunity and business threats, and maximum companies have sufficient strengths to reduce this impact of external factors. The companies have also some weaknesses which improve the impact of the market threats, when introducing the product in the new market. Along with this, SWOT analysis creates the easiest way to control the business weaknesses and to predict about the organizational strengths and evaluate the external factors that are uncontrollable.
Some internal factors are sufficient to control all external factors, but it is not possible for a long time period. On the other hand, if the product is already available in a host country, then the company should develop the export marketing plan. And, the company has not get success to cover uncontrollable and unforeseeable factors, then it should develop the preliminary marketing plan within company identifies the marketing objective and target market, and develops the marketing programs. These programs respond to increasing the consumers’ needs and provide competitive advantages to higher competition.