在服务主导逻辑，一个公司不能产生价值（意义）就其本身而言，它可能只会产生价值的方案，它是客户确定是否值得形成或（Vargo et al.，2008）。之前的研究表明，供应商需要主管国家什么故意苛刻的附加值的一个特定的服务和价值是产生以结社的方式是成功的（Jonsson et al.，2008）。与本质上产生价值的意图，供应商需要明显的关于他们的建议，他们提供给他们的买家。虽然“共同形成”一词将指向供应商和消费者的贡献，这是在现实主义难以置信的不必要的相关性，供应商接受完整的问责制，管理发展和启动一个合适的价值计划。这是非常重要的处理时，学习价值计划的服务安排。
In line with service-dominant logic, a corporation cannot generate value (significance) on its own, it possibly might merely generate value schemes and it is upto the customers to identify if worth is formed or not (Vargo et al., 2008). Prior study has revealed that suppliers need to be competent to state what the deliberate exacting additional value of a particular service is and the way the worth is generated with the purpose to be successful in forming associations (Jonsson et al., 2008). With the intention of essentially generating value, the supplier needs to be apparent regarding their suggestion that they offer to their buyers. Although the phrase “co-formation” would point towards contribution as of both supplier and consumer, this is in realism an incredibly unnecessary correlation where the supplier accepts complete accountability for managing the development and initiating a suitable value scheme. This is significant to deal with when learning value schemes in service arrangements.
Service-dominant logic involves client relation by the classification that value is co- formed with the client. It is a basis of this fresh judgment that settlement happens through the partnership of numerous entities to accomplish the wants of the customers. However this indicates not that the service-cored outlook is an interpretation of the buyer point of reference. Consumer point of reference is only a alteration of the goods-dominant logic that have to resolve the issues which occur by a harsh focus merely at the produced yield, with no taking the requirements of the buyers into contemplation. However the focus of the goods-dominant yet is on the material yield of creation and it is merely an “append” to moreover glance at the aspirations of the consumer wants. In opposing service-dominant logic is formed as per the groundwork of the co-formation of significance, as a result that the consumer point of reference turn out to be laid off; it is by now incorporated (Gringos, 1990).