Whole Foods market came into an offer with Wild Oats Markets in order to acquire it. The attempt made for this merger had been a major cause to raise suspicions between the regulatory authorities by the government who had placed formal complaint with the involvement of formal authorities in the month of June for the year 2007. The claim had been imposed by the Federal Commission of Trade that due to the occurrence of this merger, there will be a creation of monopoly within the respective industry (Fabricant, 2006). This would lead towards imposing harm on the base of customers that is significantly a large population. There had been a problem in order to restrain the order and hence, the offer of merger had been put on hold.
Key Features of Natural Foods and Organic Foods Industry
The traditional supermarkets face a number of struggling events. Due to these struggling events, there had been initiation of growth in the industry of organic and natural foods by 20 per cent only within the period of some years.
Natural foods are considered as those items of food that deal with very less degree of processing and are presented with no or minimum utilization of artificial components such as added preservatives as well as several varying chemicals (Fabricant, 2006). These products are being preferred a lot by a large population across the globe. These items of organic foods are presented without the utilization of pesticides and other chemicals that reduce the nutritional value of food items. These key features of the industry had been responsible to foster the below stated advantages.