The aim of this paper lies in analyzing a strategic competitive position developed by one of the chosen Global 500 Fortune Companies list. However, this strategic competitive position has been related to the very first step towards lean approach known as Business Canvas Framework.
The concept adopted by Nestle to make espresso, known as the concept of machine and pod helped Nestle gain success internationally. Through aluminium pods being fitted within the coffee machine has allowed the company to enhance the quality of espresso transforming it into perfection just by a simple button push(Grant, 2013). The example of Nespresso has been only taken as a business case which explains the application of innovative business model by Nestle. Therefore, in this report, the methodological approach used is through business canvas model application on Nestle organization in order to highlight the strategic competitive position of the company. The debate today is whether the competitive environment in the future will be driven through innovative products and services or the competition will be driven through those activities that are present around products and services in order to help them to come into the market.
Those who have taken a side on this debate are business model protagonists who have believed the competition in future to be completely driven through the operations present around products or services and this is the reason why Nestle has been chosen, as the organization has evidently managed to gain competitive advantage by making use of the business canvas model that leads towards innovation.
The outcomes of this report have clearly stated that Nestle becomes even more as an appealing case because the model within the organization has a luring effect on the customers by marketing strategy for upper segment (Grant, 2013). In addition, the model is such that it allows safeguarding the main stream of revenue for the organization by the patented cups and by individual processing departments of Nescafe who held the only responsibility for filling the cups with coffee and sealing them.