美国论文格式：品牌营销理论
美国论文格式：品牌营销理论
为一个商业产品或服务销售需要销售只有人会意识到企业提供的产品或服务。接下来的问题就出现了,一个产品需要营销的方式。在当前全球化时代市场充斥着大量的产品或服务。在这种情况下企业营销模式应该尽量站除了同行,试图获得客户和留住现有基地(Kottler,2011)。
品牌营销是一个非常重要的工具。品牌应该创建以这样一种方式,人们可以与品牌。增加的频率广告和营销产品的品牌认知度。产品品牌是如何销售产品。一个品牌应该清楚简洁的同时,营销短语应该吸引人的(Kroonos,2006;卡斯珀等,2006)。创建的标志产品必须悦目,必须定义产品或服务的视觉。这句话朗朗上口的可以根据知识产权商标规则(Zeithmal,2006)。这个商标词应该是吸引人的。许多成功的公司欠他们的营销成功一个朗朗上口的短语和一个创新的标志(凯勒,1993;穆尼斯等,1993)。口头禅应该表示产品以及一个引人注目的标志。标志是视觉元素,它应该是一个令人难忘的(洛夫洛克,2011;威尔逊等人,2011)。营销团队必须明确的商业计划和商业模式来创建这个品牌。应该有明确的计划,明确的目标。这些目标必须满足,为此,团队必须作为一个实体,努力创建一个日志有利于所有利益相关者对组织和业务流程。
美国论文格式：品牌营销理论
For a commercial product or service to sell it needs to be marketed only then people will be aware of the products or services a business provides. The question then arises as to the ways that a product needs to be marketed. In the current globalized times the market is inundated with a number of products or service. In such a scenario a business-marketing model should try to stand apart from its peers and try to gain a customer base and retain their existing base (Kottler, 2011).
Branding is a very important tool for marketing. The brand should be created in such a way that people can relate to the brand. Increasing the frequency of advertising and marketing of the products does brand recognition. How a product is branded goes a long way in selling the product. A brand should be clear concise at the same time the marketing phrase should be catchy (Kroonos, 2006; Casper et al, 2006). The logo created for the product must be pleasing to the eye and must simply define the product or service visually. The phrase that is catchy can be trademarked according to IPR rules (Zeithmal, 2006). This trademark phrase should be catchy. Many successful companies owe their marketing success to a catchy phrase and an innovative logo (Keller, 1993; Muniz et al, 2001). The catch phrase should denote the product along with an eye-catching logo. The logo is the visual element, which should be a memorable (Lovelock, 2011; Wilson et al, 2012). The marketing teams must a clear business plan and business model in order to create this brand. There should be clear-cut plans, with clear objectives. Those objectives must be met and for this, the teams must function as one entity and try to create a log which benefits all stakeholders and business processes for the organizations.
