For a commercial product or service to sell it needs to be marketed only then people will be aware of the products or services a business provides. The question then arises as to the ways that a product needs to be marketed. In the current globalized times the market is inundated with a number of products or service. In such a scenario a business-marketing model should try to stand apart from its peers and try to gain a customer base and retain their existing base (Kottler, 2011).
Branding is a very important tool for marketing. The brand should be created in such a way that people can relate to the brand. Increasing the frequency of advertising and marketing of the products does brand recognition. How a product is branded goes a long way in selling the product. A brand should be clear concise at the same time the marketing phrase should be catchy (Kroonos, 2006; Casper et al, 2006). The logo created for the product must be pleasing to the eye and must simply define the product or service visually. The phrase that is catchy can be trademarked according to IPR rules (Zeithmal, 2006). This trademark phrase should be catchy. Many successful companies owe their marketing success to a catchy phrase and an innovative logo (Keller, 1993; Muniz et al, 2001). The catch phrase should denote the product along with an eye-catching logo. The logo is the visual element, which should be a memorable (Lovelock, 2011; Wilson et al, 2012). The marketing teams must a clear business plan and business model in order to create this brand. There should be clear-cut plans, with clear objectives. Those objectives must be met and for this, the teams must function as one entity and try to create a log which benefits all stakeholders and business processes for the organizations.