One of the most common attributes of E-Commerce industry which has been successful in attracting the people vastly is the ‘Ubiquity’. Each and every E-Commerce website is available to the people anywhere and everywhere. This is because in the present times, Internet has been vastly developed at each and every place in the world. Therefore, people can have an easy access to any E-commerce website at all times when they are at work or at the time when they are out. What one needs to do is just to open a website or the mobile app and shop at any point of time. Therefore, there are no boundaries and the market place can be created anywhere and everywhere. In addition to this, the people can do shopping at any point of time and anywhere. Further, it helps in the reduction of the cost of shopping (Chaffey, 2007). Moreover, because of the facilities such as reviews from the customer, the sales and a number of other factors, there is an enhancement in the convenience if the customer.
Another unique attribute related to the online selling is the Market place which includes around billions of customers worldwide and millions of businesses (Verheyenm, 2016). Therefore, E-commerce business is unique as the same technology may reach beyond the national boundaries. A yet another unique attribute of E Commerce is having the ‘Universal Standards’. There is only one standard which may be applied in the different E-commerce platforms across the world is the ‘Internet Standard’. The market entry cost for any product in an E Commerce portal is quite lower in comparison to the shop. In an E-commerce Portal, the cost for searching the products largely decreases. In addition to this, the price discovery becomes a simpler and a faster process. Because of having universal standards for the products, it is useful to have a simpler, faster and an accurate product delivery.