澳洲时尚学论文代写：视觉营销
澳洲时尚学论文代写：视觉营销
百货公司无疑是消费者被称为观众的场所，他们被商品所娱乐。百货公司尝试和吸引顾客的方式和手段有很多。他们通过视觉营销，橱窗装饰，色彩遮蔽，out装，分类等来完成。
视觉营销被百货商店用来对消费者的头脑产生视觉冲击。商店了解视觉呈现的奇迹。第一个突破是在百货公司允许顾客在商店里漫步，选择自己甜蜜的时间的时候。这样，消费者有足够的时间去研究产品，找到不同品牌的同类产品，比较两种产品并作出决定。百货商店正在试图通过视觉营销来使同一过程更加吸引消费者。例如，伦敦的Hamleys，Harrods和Selfridges，以如此壮观的方式装饰他们的商店，使许多家庭出游享受视觉享受。这些公司知道，一旦顾客访问他们的商店，他肯定会买东西，因此店内的经验应该能够吸引顾客市场（Lancaster，1995）。
窗户上的展示是百货公司与顾客的第一次互动。因此，百货公司将其作为展示他们的产品的一部分，混合了戏剧和视觉广告。随着顾客在商店走走并挑选东西的想法的出现，产品需要自己出售。因此，货物的安排应该是可以接近和有吸引力的。在拥有数千件产品的商店内，每件作品都必须以有吸引力的方式呈现。公司/部门商店使用以下方法使他们的产品吸引顾客。
澳洲时尚学论文代写：视觉营销
Departmental stores are undoubtedly places where consumers are referred to as audience and they are entertained by commodities. There are many ways and means through which the departmental stores try and captivate their customers. They do it through visual merchandising, window dressing, colour blocking, outfitting, categorizing and the like.
Visual merchandising is used by the departmental stores to create a visual impact on the minds of the consumers. The stores understand the wonders of visual presentation. The first breakthrough was during the time when the departmental stores allowed the customers to wander in the store and select items taking their own sweet time. In this way, the consumers had ample of time to study the product, find similar product in different brand, compare the two products and make their decision. The departmental stores are trying to make the same process a lot more appealing to their consumers through visual merchandising. For example, Hamleys, Harrods and Selfridges in London, decorate their stores in such a spectacular way that many of the family outings are made to enjoy the visual treat. The companies know that once the customer visits their store, he is bound to buy something and hence the experience inside the store should be such that it can attract the customers market (Lancaster, 1995).
The displays at the window are the first interaction of the departmental stores with the customers. Hence the departmental stores make it a point to display their products with mix of theatre and visual advertising. With the advent of the idea where in customers walk around the store and pick things, the products needed to sell themselves. Hence the goods should be arranged in such a way that they are accessible and attractive. Inside a shop which has thousands of product pieces, each piece has to be presented in an attractive way. The company/Departmental stores use the following methods to make their products appeal to the customers.
