This plan is for marketing the event titles “Meet New Students BBQ” that is aimed to acquaint the new students on campus with the foreign country and the campus as well. The plan highlights the main objectives of the event, how to market it, the audience targeted and the budget for the entire proposal. Strategies to promote this event and the probable challenges that could be encountered are also mentioned.
A similar event that was conducted in the previous year to induct new students on to the campus witnessed an attendance of 1280 students from various courses that included the new students and seniors as well. Accordingly, this year the expected footfall for the event is around 1500.
The main objective of the event is to foster communication between the juniors on campus who are new and unaware of their seniors who would help them out with their problems in speaking and moving about. Additionally another of the goals is that everyone should also enjoy their meal and in turn be able to make some new friends and in all unite the entire student fraternity.
The event is planned to be conducted in the second week of June at the Irving Natural Park in Saint John NB. A good way to promote the event is to distribute flyers in colleges and schools and display banners and billboards around the venue. The details of the event may also be communicated over the internet through social networking sites and mail.
The positive of conducting such an event is that it would make the new entrants to the city more confident and would take away unwanted worries and apprehensions about the new country. However many would be sceptical of attending such an event in a new land since they do not know anything about the culture or behaviour of the people there. As a result, the footfall could be less.