澳洲工业工程学论文代写：潜在关键资源
澳洲工业工程学论文代写：潜在关键资源
此分析的目的是识别Zappos的潜在关键资源。对于这种分析，案例研究中给出的数据，VRIO（Value Rarity Imitability and Organization）和RBV（Resource Based view）框架适用于这些理论。由此构建了该公司的竞争力（Progoulaki和Theotokas，2010）。这些是在此分析中将要做的主要推论。
该公司也有足够的资源来满足人们的需求。
澳洲工业工程学论文代写：潜在关键资源
第二能力：客户忠诚度和品牌资产
对品牌建立品牌的顾客忠诚度方面对于该公司来说是罕见的。这是VRIO分析中的“r”。该公司希望确保消费者满意。为了引入客户，公司采取了向利益相关者提供重要信息的早期方法。他们希望顾客感受到价值。在线门户网站的产品描述是全面的。他们在寻找跑鞋方面非常重要。该公司已确保有详细的步态讨论。除此之外，还提供了相关信息，以确保为顾客提供合适的鞋子。鼓励客户提供反馈意见（Maurer，Bansal和Crossan，2011）。有些分配给客户的空间可以写出关于产品的评论。公司的这些方面不能被任何其他公司模仿。顾客评论是增加品牌资产的一个罕见方面。此外，它还培育了公司真正关心消费者的意识形态。该公司没有对消费者的评论做任何改变。
澳洲工业工程学论文代写：潜在关键资源
The purpose of this analysis is to identity the potential key resources of Zappos. For this analysis the data that is given in the case study, the VRIO (Value Rarity Imitability and Organization) & RBV (Resource Based view) framework are applied to the theories. Constructed from this, the competence of the company has been devised (Progoulaki and Theotokas, 2010). These are the main deductions that would be done in this analysis.
The company also had adequate resources to meet the needs of the people.
澳洲工业工程学论文代写：潜在关键资源
Second competence: Customer Loyalty and Brand equity
The aspect of customer loyalty for the brand founded on the brand equity is rare for the company. It is the “r” in the VRIO analysis. The company wanted to ensure that the consumers were satisfied. To bring in the customers, the company had taken the early approaches of providing important information to the stakeholders. They wanted the customer to feel valued. The product description in the online portals was comprehensive. They were important in the finding of the running shoes. The company had ensured that there was detailed discussion of the gait. Along with this, the information was provided as to make sure the customer was provided with the appropriate shoes. There was encouragement for the customers to provide feedback (Maurer, Bansal and Crossan, 2011). There were spaces that were allotted for the customers to write reviews about the product. These aspects of the company cannot be imitated by any of the other companies. The customer review is a rare aspect that adds to the brand equity. In addition, it fosters the ideology that the company genuinely cares for the consumer. The company did not make any changes to the reviews of the consumer.
