swot analysis 代写：消费者对购物体验的看法

swot analysis 代写：消费者对购物体验的看法

这给消费者对购物体验的看法带来了巨大的变化。对于家庭，母亲和老年人认为自由时间是宝贵的。亚马逊(Amazon)、Flipkart、snap deal等在线购物网站的出现，借助先进的技术，让购物变得更容易、更方便。这对他们的决策过程产生了影响，极大地改变了消费者的购物体验和购买行为。根据调查报告，网上购物的频率更多的是每周购买日用品，而订票的频率最低。这表明人们完全依赖于网上购买和销售产品。因此，网上购物节省了个人的时间，而这些时间往往被浪费在逛实体店。客户完全依赖于节省时间的数字设备，如食品准备，真空吸尘器，洗衣机等。家里的任务几乎是由机器来完成的，整个系统中几乎没有人为的干预。因此，可以说购买时间已经成为当前情景下消费者生活的改变者(Johnson, 2014)。
技术在获取和处理外部环境信息方面的影响，增加了消费者的依赖程度。购买时间对消费者处理信息的方式产生了显著影响。对于紧急客户查询或服务，零售品牌通过twitter、Facebook、linked in等在线社交网站回答客户的查询和请求。最近在美国进行的一项调查显示，20%的客户查询是通过twitter或face book等社区网站解决的。此外，85%的客户在一个小时内回复了请求。因此，处理信息的速度是发生在一个单一的点击时间，从而节省时间。智能手机和可穿戴传感器设备的使用使购买成为可能，没有任何实际存在的个人(米塔尔，2013)。基于麦肯锡提出的理论，消费者的决策过程依赖于品牌的触点，以及对广告、产品体验、新闻报道等信息的处理。

swot analysis 代写：消费者对购物体验的看法

This has brought drastic change in the outlook of consumers towards the shopping experience. For households, mothers and senior citizen consider free time to be precious. The presence of online shopping sites like Amazon, Flipkart, snap deal etc. have made shopping easier and convenient with the help of advanced technology. This is having an impact on their decision-making process, which has significantly changed the shopping experience of the consumers and their purchasing behaviors. According to the survey report, the frequency of online purchase is more for groceries on a weekly basis and least for booking tickets. This shows that people are totally dependent on the online purchasing and selling of products. As a result, purchasing online saves time of individuals which often gets wasted while visiting the physical stores. The customers are totally dependent on the time-saving digital devices such as food preparations, vacuum cleaners, and washing machines and so on. The task at home is getting performed almost by the machines without much intervention of human in the entire system. Therefore, it can be stated that buying time has emerged to be the life changer for the consumer in the present scenario (Johnson, 2014).
The influence of technology in acquiring and processing information from the external environment has increased the dependency level of the consumers. The buying time has significantly impacted the way in consumers’ process information. For urgent customer query or service, the retail brands are answering the queries and request through online social sites like twitter, Facebook, linked in, etc. In a recent survey held in US, it is seen that 20% of customer queries are resolved over community sites like twitter or face book. In addition, 85% of the customers responded back to the request within an hour. Hence, the speed of processing information is taking place with a single click of time and resulting into time saving. The use of Smartphone and wearable sensor devices are making purchase possible without any physical presence of the individual (Mittal, 2013). Based on the theory propounded by McKinsey, the consumer decision journey depends on the touch points of the brands and process information from advertisements, product experiences and news reports etc.