According to the view of Batiz-Lazo and Smith (2016), China has accepted the process of cashless payment to become the part of cashless society of the world. The business world has accepted the process to make the payment in an easier way, but it is important to identify the popularity or acceptance of this system among customers of the country. Majority of Chinese people are using mobile phones to fulfil their different needs. Vast use of mobile phones has influenced the process of e-commerce into the country and customers like to pay through internet while purchase from online portals (Chen et al., 2014). However, it is important to know whether the consumers of the country like to pay through cashless payment system or they want to pay manually. . A research work can be conducted on different types of customers like young age and old age customers to know the fact explicitly.
Research Aim and Objectives
To investigate the perceptions and attitudes of the Chinese customers towards the cashless payment system
To identify the most popular cashless payment tools for Chinese consumers and their advantages
To explore the difficulties and problems of the Chinese customers with the cashless payment system
To compare the difference in acceptance of cashless payment between younger generation and older generation consumers in China
In accordance with Porath (2017), it can be said that Chinese population is using the process of cashless payment system. The country wants to make cashless society to improve their payment process. A cashless society does not mean that people have no cash, but it provides the facility to make payment without carrying cash. In China, due to the advancement of technologies that people prefer using electronic media to fulfil all the possible needs (Chen et al., 2014). Payment against purchase is also one of the vital factors in everyday life of the people. Therefore, it can be assumed that the population may like to use electronic media to fulfil this need. This particular research study will shed light on attitude of Chinese consumers towards the perception of cashless society, so that this study will help to understand the liking and disliking of consumers of the country about cashless society. Two major types of consumers are seen in the Chinese market and first of them are the young generation consumers who are highly familiar with the electronic payment processes and others are the older generation consumers who are quite unfamiliar with this system. The research work will help to understand the difference of attitude of these two generations of consumers towards cashless society in China. Hence, this research work will pay vital role to provide information about the acceptance of the cashless society among Chinese consumers. Keeping the importance that cashless payment is supposed to be attaining in this age of technology in the foreseeable future in China, the researcher has concentrated his efforts to trace the advantages of cashless payment system in the context of the Chinese market. Moreover, this research is certain to open up more scopes for the researcher in case of conducting researches related to cashless payment in the near future.
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