Advertising has impacted the people in both positive and a negative manner. One of the positive impacts of advertisements observed in America is the promotion of public services. With the help of advertisements, Federal government can promote different schemes launched for the purpose of welfare of the people. These social concepts can be easily understood by the common public with the help of advertisements. Be it the war-time or other emergency situations, the advertisements can have a positive impact on the people. This is beneficial for the nation as individuals gets to know the information related to the activity which is carried out by the government. It is also beneficial as through advertisements traditional advertisements can offer a large number of social benefits for the citizens of USA. One example can be observed by taking the example of Megan Vande Kerckhove who is a student at the University of Florida’s media lab (Cappo, 2003). He states that advertisement can be used as a free speech. Advertisement is also useful for the economies of USA. Advertisement has been encouraging a large number of companies to compete and get more and more new products. As a result of the advertisement, there is a positive impact on the economy of USA. It can further help with the creation of new jobs as more and more people are required for the purpose of advertisements. Another benefit of advertisement is that the people can get the choice among the large number of products.
Though there are a number of positive impacts of advertising on the people of USA, there is significant number of negative impacts of the same. Firstly, by advertisement, there is a negative impact on teens and young children. Many advertisements that are being broadcasted in USA are explicit and considered bad for the children. Another negative impact is that the company which is broadcasting the advertisement may popularize a wrong feature related to the advertisement. Advertisement generally feed a wrong idea among the people that everything in our life is only for sales. Without the use of money, one can’t get anything in life. There are many advertisements that can make the person feel empty and dissatisfied. Another negative impact of advertisement is that it is making the people of USA greedier. They wish to buy each and everything which is listed in an advertisement. Another negative impact of promotion observed in USA is that the political candidates who have huge budgets can get a better electoral advantage.