英国温彻斯特大学论文代写： 传媒营销
英国温彻斯特大学论文代写： 传媒营销
奥迪在英国推出了24小时的奥迪频道，反对传统的广告方式。该频道将提供英国与一般的娱乐节目的客户也对奥迪提供的各种产品信息（VOITH公司，2010）。奥迪传媒营销战略的基本目标是与现有客户建立长期关系，甚至与潜在客户建立长期关系。
奥迪的星期日策略也是通过周末销售来销售高端豪华车的有效手段。周末的销售预计将通过其媒体计划的增加与电视黄金时间星期四晚上，将带动客户巨大的流量在奥迪商店在周末节目（Vardy，2012）。这一策略证明是有效的，因为结果显示，顾客在星期天更容易接受信息，因为他们在星期日更多地接触到媒体，因为更多的个人和自由时间。奥迪的“星期日战略”通过一周一次的媒体传播计划，成功地通过报纸、电视节目和数字媒体平台为客户提供信息。
奥迪有一个脸谱网的战略，那些还没有为宝马有8.5米球迷一样成功。在奥迪的Instagram的网页内容不重复的地方。通过这个渠道，客户可以查看奥迪的各种产品的图像，因为它的历史时代。奥迪的“paidmydues”活动引起了一些恐慌在客户（Gutzmer，2011）。奥迪推广其产品要求追随者对他们的现实生活中的逆境，建议从胜利在Instagram和推特等的选择性建议重新解释的各种艺术家在六小时的演出。
英国温彻斯特大学论文代写： 传媒营销
Audi had launched a 24 hour Audi Channel in UK against the traditional way of advertising. This channel will provide the customers of UK with general entertainment programs and would also features information about the various products offered by Audi (Voith-Wittmann, 2010). The basic aim of this media strategy for mass marketing by Audi was to build long-term relationships with its current customers and even building extended relationships to its potential customers.
Audi’s Sunday strategy was also an effective means for selling its high –end luxury cars through increased weekend sales. The weekend sales were expected to increase through its media plan associated with prime-time TV shows on Thursday nights that will drive huge traffic of customers in Audi stores on weekends (Vardy, 2012). This strategy proved effective as the results revealed that customers are more receptive towards messages on Sundays as they are more engaged to media on Sundays due to more personal and free times. This ‘Sunday Strategy’ of Audi through its media communication plan of once a week was successful to enrol customers in messages by the company through newspapers, TV shows and digital media platforms.
Audi has an uninventive Facebook strategy which is still not as successful as of BMW having 8.5 m fans. On Audi’s Instagram Page the content is not repeated anywhere else. By following this channel customers are able to view the images of Audi’s wide range of products since its historic times. Audi’s ‘PaidMyDues’ campaign caused some consternation within the customers (Gutzmer, 2011). Audi promoted its products by asking for suggestions from followers about their real-life adversity triumphs on Instagram and Twitter etc. from which the selective suggestions were reinterpreted by various artists during a six hour live show.
