寫影評技巧：Zara的供應鏈管理
Zara的供應鍊是一種獨特的做法，沒有任何其他時尚品牌效仿。這個活動與公司的文化相聯繫，因為它表達了Zara員工的技能和本質。在市場營銷和商業術語中，供應鏈管理是商業增長最快的趨勢和成功因素之一(Devangshu, 2002)。供應鏈管理涉及供應商、產品和運輸設施的組合(Cruz Iglesias, 2013)。 Zara確保他們有一個敏捷的供應鏈系統，可以幫助他們在市場上保持自己的形象(Margaret and Lucy, 2006)。在時尚界，各種各樣的產品來來去去，並根據品牌定位、質量、品牌形象和價格進行差異化。對於Zara來說，差異化的因素開始於他們根據自己的供應鏈來區分自己的品牌(Black, 2008)。敏捷性是時尚界差異化的重要因素之一，公司需要時間網絡和處理客戶需求的能力(Fernie, et al. 1997)。
寫影評技巧：Zara的供應鏈管理
敏捷供應鏈可以表示為採用和吸引商業機會的方式快速的供應鏈(Caro, 2005)。 Zara的文化是在Inditex(母公司)的管理下，公司結構是混合的。他們使用這種混合結構來滿足部門的各種需求(Edmund, et al. 2001)。 Inditex的高層管理人員擁有超過7萬名專業人士，其中82.8%是年輕人，因為Zara相信年輕人才，因為他們富有創造力。 Zara員工的平均年齡為26歲(Donald and Stefano, 2008)。 Inditex的企業文化注重的是開放的溝通、高水平的需求、團隊合作、為員工提供一個充滿活力的工作環境以及對員工才能的重視(Levy and Weitz, 2008)。公司價值是通過提高產品質量和提供完善的分銷體係來關注公眾對時尚的需求(Kelley, 2013)。
寫影評技巧：Zara的供應鏈管理
Supply chain of Zara is a unique practice that is not being followed by any other fashion brand. This activity is linked with the culture of the company because it expresses the essence of employee skill and nature at Zara. It is expressed in marketing and business terms that supply chain management is one of the fastest growing trends and success factors for business (Devangshu, 2002). Supply chain management deals with suppliers, products and a combination of transportation facilities (Cruz Iglesias, 2013). Zara makes sure that they have an agile supply chain system that can help them in maintaining their image in the market (Margaret and Lucy, 2006). In fashion world various products come and go and they are differentiated on the basis of brand positioning, quality, brand image and price. For Zara the differentiation factor starts when they differentiate their brands on the basis of their supply chain (Black, 2008). Agility is one of the prominent factors of differentiation in the fashion world and companies need on time network and abilities for handling the needs and demands of their customers (Fernie, et al. 1997).
寫影評技巧：Zara的供應鏈管理
Agile supply chain can be expressed as the supply chain that is quick in the manner that it is adopting and attracting business opportunities (Caro, 2005). Culture of Zara is seen under the management of Inditex (parent company) and the structure of the company is mixed. They have used this mixed structure to cope up with various needs of the departments (Edmund, et al. 2001). Top management at Inditex has an international staff of more than 70,000 professionals and 82.8% of these professionals are young because Zara believes in young talent because they are creative. Average age of an employee is 26 at Zara (Donald and Stefano, 2008). Corporate culture at Inditex is focused on the elements like communication which is open, high levels of demand, teamwork, offering a dynamic working environment to the employees and valuing the talents of the employees (Levy and Weitz, 2008). Company value is to look a public demands for fashion by improving the quality of their products and offering perfect distribution system (Kelley, 2013).