In modern scenario, every successful organization uses marketing mix to compete with the opponents to increase the market share and survival in the market. Marketing mix is applied by every industry such as automobile, FMCG, food industry, financial sector, IT sector. And every MNC and big giants feel it as a mandatory. Since these firms have to operate worldwide and as the location or area of operation changes, customers also need to change. In this case, it becomes essential to use this tool. Many successful organizations like, Samsung, McDonalds, Nevia, Pantaloons, Bata, BMW, Britannia, etc. have practiced this tool and have shown their remarkable presence in the market.
Marketing mix suggests the organizations to build forward- looking and adopts “what if” scenarios. Due to rapidly changing business environment, adopting rear view mirror will not be rational for the organizations. All the organizations which have used this tool appropriately have found success to produce the most effective business planning. To conclude, marketing mix is still essential for the organization to implement effective market strategies and be the market leader. After studying all the variables, organizations can better focus on the customer needs to satisfy them, this will also give them the opportunity to earn higher profits.