One of the most important pieces of information regarding the international market is the demand of the products and services of the corresponding organisation in the international market. This allows the organisation to determine the possible profits of the organisation through the sales of the products and services. The process of international marketing without the proper knowledge of the demand of the corresponding products and services causes the organisation to lose focus while targeting particular customer groups. The international marketing processes of the organisation fail due to lack of information of the market segments to be targeted by the marketing activities (Rundh, 2003).
The international market allows the organisation to takeover or to merge with some other organisations operating in the corresponding market in the same industry. This provides the organisation with an opportunity to increase its business horizon by acquiring new organisations and merging with other organisations. The information regarding the existing organisations operating in the international market is essential for the marketing professionals in the current organisation to plan the course of actions for the merger and acquisitions. So the information regarding the various organisations operating in the international market is very important for the success of the process of the international marketing as a number of organisations depend on the acquisition or merger with the local organisations to succeed in the process of international marketing.