The company is committed towards enriching the community in which it works. The company does a lot of work for the communities and is always making working principles which increases their involvement towards the community. The company invests close to one million pounds every year on the projects which promise to make a difference in the lives of the people of the community. The company is committed to reduce the carbon impact by twenty per cent by 2020. The company is ardent follower of the principle of equal employment (Henderson & Johnson, 2011).
The economy slow down did not have much effect on the sales in the developed market per se. However the demand of the products has been unstable in the developing market. The developing countries have cheap labor and hence the company has different operating cost in the developed and the developing markets. This affects the competitiveness of the products in the developing countries. The economic condition which affects the working of the company are high levels of unemployment and lower levels of stakeholder confidence. The company should make sure to keep both these factors at bay for healthy operations (Doole & Lowe, 2012).
The company had many brands and each of the brands is trusted by the consumers. This is the biggest advantage a company can have. The company has huge opportunities of growth by expanding to new geographies. Currently, the company is bringing in huge cash flows and is expected to d even better in future (Javaid, 2014).