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加拿大代写:执行摘要

加拿大代写:执行摘要

宝马集团还拥有所需的数据创建一个了解市场和客户的基础。这些信息利用的品牌达到年轻的受众目标,城市和科技精明的专业人士通过广告被放置在电视和互联网(Menguc,2008)。然而,关于这个特定的策略,品牌需要重新考虑市场竞相追逐的目标。新营销策略的清晰度是由宝马的创造价值以更好的方式服务客户的需求。宝马理解相关的逻辑需要国际营销,它认为是一种理想的战略执行的新方式在韩国市场等新市场。对分割,需要考虑所有的营销组合。在考虑细分,品牌使得行业内的不同部分按照不同偏好的不同客户(约翰,2010)。这种划分已经完成对不同模式与顾客的购买行为。

加拿大代写:执行摘要

The group of BMW also has the data required for creating an understanding about the marketplace and the base of customers. This information is utilized by the brand for reaching the audience being targeted that are young, urban and tech savvy professionals by advertisements being placed on the television and the internet (Menguc, 2008). However, with respect to this particular strategy, the brand needs to be reconsidering the market being targeted. The articulation of new marketing strategies is being done by BMW for the creation of value that serves the needs of customer in a better manner. BMW understands the logic related to the needs international marketing that it considers as an ideal strategy for performing in a new manner within new markets such as the market of Korea. With respect to the segmentation, there is a need for the consideration of all marketing mix. In consideration with segmentation, the brand has made different segments within the industry in accordance with different preferences of different customers (John, 2010). This segmentation has been done with respect to the varying patterns related to the buying behaviour of the customers.