In terms of competition, Hong Kong is one of the major competitors of Macau. Although due to legalization of gambling industry, Macau has an edge on regions such as Hong Kong, Bangkok, etc. Since gambling is the major attraction in Macau, thus Las Vegas is one of the major competitors when it comes to gambling industry. There are various other European nations who are focused on the tourism industry as well (Middleton & Clarke, 2012). Thus Macau administration should ensure that it has a sustainable plan for growth of its tourism sector so that it can maintain its growth in future as well.
Internal Business Strengths and weaknesses
Apart from offering gambling experience to its visitors, Macau also has an advantage in terms of its unique Sino-Portuguese cultural features (Becker, 2013). Thus Macau offers a vast heritage and cultural tourism experience as well. This can be used by Dragon Travel and Tourism, Inc. and customized tour packages can be made showcasing Macau’s unique cultural and heritage tourism resources.
Macau is also famous for its international level events round the year. Events such as Arts Festival, Grand Prix etc. present an opportunity for the visitors to enjoy the experience of Macau as a glamorous tourism destination.
Excellent transportation facilities and hassle free entry rules has ensured that visitors does not face any issues while visiting the region.
Limited natural resources such as lack of deep-water harbour ensures that outward water transportation of Macau is still dependent on the Hong Kong Channel
Shortage of qualified local workforce
Average length of visitors is restricted between one to two days. This is majorly due to lack of tourism options.
Hence based on PESTLE, industry and consumer analysis, it can be said that Macau has plenty of scope for a new travel and tourism based business organisation. This presents an opportunity for Dragon Travel and Tourism, Inc. to establish itself in the travel and tourism industry of Macau.