澳洲墨尔本大学论文代写:澳门旅游业

在竞争方面，香港是澳门的主要竞争对手之一。虽然由于赌博业的合法化，澳门在香港，曼谷等地区仍有优势。由于赌博是澳门的主要景点，因此拉斯维加斯是赌博业的主要竞争对手之一。还有其他欧洲国家也关注旅游业（Middleton＆Clarke，2012）。因此，澳门特区政府应确保其旅游业有一个可持续发展的计划，以保持未来的增长。

内部业务优势和劣势

优势

除了为游客提供赌博体验外，澳门在其独特的中葡文化特色方面也具有优势（Becker，2013）。因此，澳门也有丰富的文化遗产和文化旅游经验。龙游旅游有限公司可以使用这个软件，并且可以定制旅游套餐，展示澳门独特的文化和遗产旅游资源。

麦考因其全年的国际级赛事而闻名。艺术节，大奖赛等活动为游客提供了一个享受澳门作为魅力旅游目的地体验的机会。

优良的交通设施和无障碍入境规定，确保游客在访问该地区时不会遇到任何问题。

弱点

缺乏深水港等有限的自然资源，确保澳门的出海运输依然依赖香港航道

合格的当地员工队伍

访问者的平均长度限制在一到两天之内。这主要是由于缺乏旅游选择。

澳洲墨尔本大学论文代写:澳门旅游业

因此，基于PESTLE，行业和消费者分析，可以说澳门有一个新的旅游和旅游业务组织的空间。这为龙旅旅游有限公司在澳门旅游业界奠定了良好的基础。

澳洲墨尔本大学论文代写:澳门旅游业

In terms of competition, Hong Kong is one of the major competitors of Macau. Although due to legalization of gambling industry, Macau has an edge on regions such as Hong Kong, Bangkok, etc. Since gambling is the major attraction in Macau, thus Las Vegas is one of the major competitors when it comes to gambling industry. There are various other European nations who are focused on the tourism industry as well (Middleton & Clarke, 2012). Thus Macau administration should ensure that it has a sustainable plan for growth of its tourism sector so that it can maintain its growth in future as well.

Internal Business Strengths and weaknesses

Strengths

Apart from offering gambling experience to its visitors, Macau also has an advantage in terms of its unique Sino-Portuguese cultural features (Becker, 2013). Thus Macau offers a vast heritage and cultural tourism experience as well. This can be used by Dragon Travel and Tourism, Inc. and customized tour packages can be made showcasing Macau’s unique cultural and heritage tourism resources.

Macau is also famous for its international level events round the year. Events such as Arts Festival, Grand Prix etc. present an opportunity for the visitors to enjoy the experience of Macau as a glamorous tourism destination.

Excellent transportation facilities and hassle free entry rules has ensured that visitors does not face any issues while visiting the region.

Weaknesses

Limited natural resources such as lack of deep-water harbour ensures that outward water transportation of Macau is still dependent on the Hong Kong Channel

Shortage of qualified local workforce

Average length of visitors is restricted between one to two days. This is majorly due to lack of tourism options.

澳洲墨尔本大学论文代写:澳门旅游业

Hence based on PESTLE, industry and consumer analysis, it can be said that Macau has plenty of scope for a new travel and tourism based business organisation. This presents an opportunity for Dragon Travel and Tourism, Inc. to establish itself in the travel and tourism industry of Macau.