The success of the business in the present era depends on the long term relationship with the supply chain partners. It can only be attained if there is understanding of the mutual gain. The relationship can only be successful if an individual efficiency and effectively communicates its own views and perception to other by using different communication techniques. It can only be efficient when the buyers get transparency on projected and available offerings (Mahajan, 2008). Globalization has brought organizations under pressure for improving the product’s quality, process quality, performance and service quality. Organizations are continuously exploring the ways for making the efficient supply chain by concentrating on the relations with the suppliers.
Firms are utilizing the resource available to increase the supply chain which enables them to be more reactive towards the demands. Outsourcing is also offering an alternative opportunity for exploiting the capabilities and the expertise of the suppliers. The relationship within the workforce provides an added advantage to the firm. Relational communications provide a way to contribute to the product segregation and creating barriers to switch to different providers and buyers. At present, large and small companies are finding strategies to develop the partnership with the suppliers. The benefits for the buyer in the development of a healthy relationship with suppliers help him to access the improved quality at lower cost. At the first stage, it leads to betterment in product quality and innovation, along with increased market share (Jenster, 2005).