The Nike advertisement presents the strength of girls. The values presented are many, like will power and perseverance etc. The insight that can be gained from the target client is that they are young women who are exploring options for their life which defies genderized roles. Women do not just sing a song on stage like the child shown, but also participate in athletic events. In the Maslow’s hierarchy, the advertisement will fall somewhere between ego needs and self-actualization.
People like to design their own clothes, especially young adults. This is the opportunity taken advantage of by Adidas Neo. The value given to young adults are they get to explore their creativity. Young adults will be influenced to buy it because of how it gets the freedom to create what they want. In terms of Maslow’s hierarchy, this would target the ego needs of the young adult.
The advertisement identifies with ego needs and self-actualization needs on the Maslow. This advertisement is part of a series called ‘letters to future self’. It indicates the hard path and dedication that individuals put in in order to succeed. Success is never easy and many young adults setting out for a career understand this and would appreciate a brand that identifies with their thought process.
This is a celebrity advertisement and this influences people of different age groups, including young adults. In the Maslow’s hierarchy, this advertisement will identify with belonging, ego needs and self-actualization needs
The Nike Advertisement is rated very high because it does well in terms of relevancy to the age group. The advertisement is highly original in thought and in the Maslow’s hierarchy it could be argued that it influences consumers based on their future self-actualization needs. The Reebok advertisement does not make direct connection with young adult attitude. Therefore, it is rated lower than the others.
The Nike advertisement uses powerful verbal representations and many young adult characters displaying a different set of emotions and feelings, making this a high involvement and high feeling advertisement. Puma ranks in the same quadrant. Reebok is medium in involvement but fares slightly better in feeling. Adidas and New Balance advertisements, on the other hand, are more about igniting the thinking process of their young adult consumer.
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