Ever since the advent of 2012, UGG boots Australia have been looked for ways by which the company can diversify its products to increase the share in the market, increase the sales and make sure of high profit. This has implied the decision characterized by initiatives to consistently expand the company’s products and services in other countries (Ader et al 2008). Also, the organization has always been on the edge of international growth acceleration through new market target and through establishment of authority on those markets where it is already present. The significance of this was initiated from the company’s retail outlets grown and also from the increase in marketing integration.
For making sure that customer satisfaction is delivered by the products of the company, the organization has therefore focused on further expanding its winter boots categories. These categories of the product are inclusive of new styles, designs, new texture and quality of winter boots (Ader et al 2008). The Chinese market presently has been characterized through designing the boots over Chinese heritage and designs that are casual. Therefore, there has been a consistent effort for improving the share in the market through men’s boot introduction in the boots market.