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数学论文代写-Christenson的全球本土化理论

数学论文代写-Christenson的全球本土化理论,全球本土化的理论认为,为了销售产品,企业需要采取一种独特的方法。同质化的产品不会是一个成功的销售策略。克莱顿·克里斯坦森指出,公司需要考虑的最重要方面是使用颠覆性创新技术。有人对这一观点提出了批评,认为在Christenson提出的关于破坏性创新的讨论和理论中排除了重要的变量。然而,正如Christenson所说,这些理论需要根据情况的主观要求来发展。其他变量,如反向创新、基础设施能力、不同地理位置的用户需求以及公司最高领导人的战略管理,都需要在理解颠覆性创新的细微差别时加以考虑。公司应该使用这些基本变量作为公式来开发商业上可行的产品。接下来有关数学论文代写-Christenson的全球本土化理论分享给留学生阅读。

The theories of glocalization states that there needs to be a unique approach undertaken by the companies in order to sell the products. The homogenous product will not be a successful strategy to sell goods. Clayton Christenson states that the most important aspect that needs to be factored by the companies is by using disruptive innovation techniques. There has been criticism regarding this notion stating that there is exclusion of important variables in the discussions and theories put forward by Christenson regarding disruptive innovation. However, as Christenson has stated that these theories need to be developed based on the subjective requirements of the situation. Other variables such as reverse innovation, infrastructure abilities, user requirement in the different geographical locations and the strategic management of the top leaders of the company need to be factored while understanding the nuances of disruptive innovation. Companies should use these basic variables as a formula to develop a commercially viable product.

Hence the managers who plan to bring in disruptive innovation need to strategically bring in changes for the company, address consumer needs and maneuver it according to the needs of the local markets where the operate (King & Baatartogtokh, 2015). In the 77 case study analysis done by Christenson, there are other motivating factors that have been in play by the companies. This essentially questions the notions of disruptive analysis (King & Baatartogtokh, 2015). There is a need to factor in other variables to create a disruptive paradigm. This would enhance the existing notions of glocalization and the disruptive innovation technology paradigm. In the case of product and market innovation, there should be newer variables considered. They are constrained innovation, necessities innovation and reverse innovation. Necessity innovation is the concept of development based on the consumer requirements and constrained innovation is development based on the resources available (De Waal, 2015). According to Govindarajan and Ramamurti (2011), the successful companies that have managed to incorporate the disruptive innovation are the companies that have been able to effectively apply the theories based on the geographical locations. It has been found that in the case of successful disruptive technology, the companies first experimented with the developing or emerging nations before applying it on a main-scale in the developed countries. The failure cost is relatively lower when the companies apply disruptive innovation.
Hence disruptive innovation can be implemented by leaders of the company or the managers being actively involved, considering user requirements, developing based on the resources available and by reverse innovations.
Managers need to create product and services that are based on the local needs of the people that will have global relevance. This paradigm shift is not an easy process and all these variable along with dynamic strategic management is mandatory for the creation of newer products.

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