代写论文

resume 代写:Lululemon成立的背景

resume 代写:Lululemon成立的背景

戴接管公司后,为了帮助公司提高生产率,她不得不想出不同的策略。现有的一些,如组织结构和更多的提供了挑战和机会的一天。根据波特竞争力的差异化战略更注重产品差异化,而不是成本差异化。事实上,成本要高于更多的标准体育零售商。然而,产品的差异化是通过与瑜伽大师的反馈直接合作实现的,这些反馈帮助他们定制了品牌。这个品牌也是由这些穿着露露柠檬裤子的瑜伽大师直接销售的。Lululemon鼓励跨职能工作,但在跨职能工作中仍然存在问题。这表明Lululemon面临着一个正在努力成为有机组织的机械性组织的问题。
在一个机械的组织中,员工们独立地工作,完成各自分配的任务,跨职能的工作对他们来说并不容易。虽然团队工作可以被理解为面对从机械到有机的短暂挑战,但是个体商店的工作导致了Lululemon有机结构的感知。个体商店被赋予更大的自治权,可以根据商店所处的位置以及他们对当地顾客的看法定制自己的商店。在组织文化方面,Lululemon注重诚信。他们想要代表一种诚实的工作文化。构建组织文化的价值观是严肃的,但也融入了一点乐趣。他们认为员工在工作场所必须快乐,因此认为乐趣在工作场所是必要的。

resume 代写:Lululemon成立的背景

When Day took over the company, she had to come up with different strategies in order to help the company improve on its productivity. Some of the existing ones such as organizational structure and more offered both challenges and opportunities to Day. The differentiation strategy according to Porter’s competitive forces was focused on product differentiation more than that of cost differentiation. In fact, costs were higher than more standard sports retailers. However, the product differentiation was achieved by directly working with yoga master feedbacks which helped them to customize the brand. The brand was also directly marketed by these yoga studio masters who wore the Lululemon pants.Lululemon encouraged cross functional working and still had issues in cross functional working. This indicates that Lululemon faces the issues of a mechanistic organization that is striving towards becoming an organic organization.
In a mechanistic organization, the employees work separately on independent and individually assigned tasks and cross functional working does not come easy to them. While team working can be perceived to face transitory challenges from mechanistic to organic, the working of the individual stores leads to a perception of organic structuring of Lululemon. Individual stores are given greater autonomy and can customize their stores according to the locality that the store is situated in and also according to their perception of the local customers. In terms of organizational culture, Lululemon focuses on integrity. They want to stand for an honest work culture. The values that frame the organizational culture are serious but they also integrate a touch of fun. They believe employees must be happy in the work place and hence believe fun is necessary in the workplace.