内布拉斯加大学论文代写：品牌策略
内布拉斯加大学论文代写：品牌策略
有许多公司的品牌策略可以应用。其中一些涉及改善或提高品牌价值和其他涉及到品牌出售给消费者(& Halbheer布勒公司,2011)。在当今全球化的世界市场充斥着大量的产品公司需要不断提出创新营销和坚持真正的品牌为了茁壮成长。有一个迫切需要创建一个利基市场的产品和品牌在这一过程中艾滋病。品牌是营销的一个基本工具。只有通过品牌相关的消费产品(麦当劳&锋利,2003)。
•改善客户关系管理:客户关系管理是一个过程,客户与企业交互。与不断增长的技术通讯工具已经改变的动态(做仆役长,2004)。重塑自我的公司必须每隔几年或根据趋势的人。重要的是,公司不限制自己的销售和推广产品(布朗等人,1996)。
•提高品牌认知度:感知和积极乐观的预期生存的品牌是至关重要的。公司必须努力参与到促进品牌价值的活动。消费者必须能够与产品,为产品的成功感到自豪(浆果,1995)。在重复购买,这可能发生只有当有增加品牌认知度创建品牌意识。(霍耶和布朗,1990)。
内布拉斯加大学论文代写：品牌策略
There are many branding strategies that can be applied for the company. Some of these involve improving or enhancing the brand value and others involves working with selling the brand to the consumer (Bühler, & Halbheer, 2011). In the modern globalized world the markets are inundated with a wide array of products the companies need to continuously come up with innovative marketing and stick true to their branding in order to thrive. There is an imperative need to create a niche in the market segment for products and branding aids in this process. Branding is a fundamental tool of marketing. It is only through branding that the consumer related to the product (McDonald & Sharp, 2003).
- Improving Customer Relationship Management: Customer Relationship Management is a process in which the customers interact with the companies. With the growing technology the dynamics of the communication tools have changed (Buttle, 2004). It is imperative the companies reinvent themselves every few years or according to the trends of the people. It is important that the companies not limit themselves to mere sales and promotion of the product (Brown et al, 1996).
- Improving brand recognition: Optimistic perception and positive anticipation of the brand is vital for sustenance. The companies must endeavor to involve themselves in activities that promote the brand value. The consumer must be able to relate to the product and take pride in the success of the product (Berry, 1995). In repeated purchases, this can happen only when there is increased brand recognition created through brand awareness. (Hoyer and Brown, 1990).
