奥克兰国际机场是新西兰最繁忙的机场;在大约三十家国际航空公司的帮助下，每年约有一千三百万乘客。 SWOT分析是一种管理工具，可帮助任何公司在分析优势，劣势，威胁和机会后为公司做出重要决策（Castro＆Lohmann，2014）。 SWOT分析的主要目标是发挥优势进步，关注弱点，处理威胁并利用机会获得市场竞争优势。优势和劣势是内部因素，机会和威胁是外部因素。
Auckland International Airport is the busiest airport of New Zealand; it serves around thirteen million passengers per year with the help of around thirty international airlines. SWOT Analysis is a management tool which helps any company to take important decisions for the company after analyzing the strengths, weaknesses, threats and opportunities (Castro & Lohmann, 2014). The main objective of SWOT analysis is to use strengths to progress, take care of weaknesses, handle the threats and avail the opportunities to attain the competitive edge in the market. The strengths and weaknesses are internal factors whereas the opportunities and the threats are the external factors.
SWOT Analysis of Auckland International Airport is as following:
Strengths: The biggest strength of Auckland International Airport is its experience. The business units at this international airport are experienced which helps them to take important decisions and handle all types of issues very wisely (Halpern &Graham, 2013).
Weaknesses: There are certain weaknesses within Auckland International Airport which the management needs to take care and improve. The biggest weakness for the airport is that they have very less investments towards research and development programs.
Opportunities: The opportunity for Auckland International Airport is growth in demand. As the demand would increase they would get more chances to serve the people. One of the other opportunities is new mergers and acquisitions that would help the company to expand (Losekoot & Wright, 2013).Some other opportunities are growing economy, opportunities in new markets including global markets.