美国罗利论文代写：营销的成功因素
美国罗利论文代写：营销的成功因素
关键成功因素指的是一个组织为了与对手竞争而采取和执行的必要因素。如果没有关键的成功因素，企业就不可能在任何行业生存(库珀和Kleinschmidt,2011)。同样，皮埃尔·法布尔也实施了各种关键的成功因素，以便成为法国的市场。公司利用的最重要的成功因素是全球化。在全球化的帮助下，公司已经使自己不依赖于一个市场来产生销售收入。全球化不仅促进了皮埃尔·法布尔对法国竞争对手的激烈竞争;然而，有了这样的成功因素，该公司也有能力在其他市场(如英国和美国)的竞争中生存下来。
另一个与制造业务相关的关键成功因素是规模经济。随着规模经济的发展，公司的整体业务成本大幅降低，全面进入市场。
Pierre Fabre的入站物流负责发展与原材料供应商的紧密关系，以便就成本效益进行谈判(Dunn,Wells，和Williams,2010)。该公司价值链的经营活动包括确保每一次都生产优质产品(Pierre Fabre,2015g)。该公司的对外物流活动包括向最终消费者提供最终产品(Pierre Fabre,2015d)。
该公司的销售和营销活动也被认为是杰出的。在营销活动的帮助下，公司通过强调个人的创新、品质和福利(Pierre Fabre,2015e)，成功地打入市场。
Key success factors referred to those factors that are essential for an organization to adopt and execute in order to compete with the rivals. Without the key success factors it is not possible for companies to survive in any kind of industry (Cooper and Kleinschmidt, 2011). Similarly, Pierre Fabre has also implemented various key success factors in order to become in the market of France. The foremost success factor utilized by the company was globalization. With the help of globalization the company has enabled itself to not to rely on only one market to generate sales revenues. Globalization has not only facilitated Pierre Fabre to give tough competition to its competitors in France; however, with such type of success factor the company has also capable of surviving competition in other markets such as UK and US (Vaara and Monin, 2010).
Another key success factor executed by Pierre Fabre related to its manufacturing operations was economies of scale. With the economies of scale, the company has tremendously reduced its overall business cost and fully penetrated into the market.
Inbound logistics of Pierre Fabre is responsible for developing strong relations with the suppliers of raw material in order to make negotiations over the cost effectiveness (Dunn, Wells, and Williams, 2010). The operational activities in the value chain of the company comprises of ensuring the production of quality products every time (Pierre Fabre, 2015g). Outbound logistics activities of the company consist of delivering final products to the end consumers (Pierre Fabre, 2015d).
The sales and marketing initiatives of the company have also observed as outstanding. With the help of marketing campaign, the company becomes successful in penetrating into the market by emphasizing on innovation, quality, and well-being of individuals (Pierre Fabre, 2015e).
