Media is known to be playing a significant role in the process of communication. With the advancement of technology and expectations of the audience, it has been extremely important to consider integrated marketing communication strategy (Obermiller, 2002, pp. 41-52.). This is the approach used for the achievement of objectives related to campaign of marketing by the well- coordinated utilization of different methods of promotion with the intension of re- enforcing each other.
This type of an approach is known to be involving a strategic process of marketing particularly designed for ensuring that all strategies of communication and messaging are unified in each and every single channels and is known to be centralized across the individuals being targeted (Roy, 2012, pp. 651–662.). This method is practically used for allowing weakness the one medium to be offsetting the strengths of the other medium, with the elements being synergized for supporting each other and focusing on the creation of bigger impact.
For the purpose of “Raise Hope for Congo”, information focused communication strategy has been chosen that will involve the distribution of related and promotional stickers, buttons, and t- shirts, along with the effect of celebrity involved. The main purpose of this paper is focused on understanding this communication strategy while having knowledge about the issues involved.
Information Based Communication Strategy
A communication strategy is specifically a roadmap having a starting point along with a destination. Working by the steps for defining a specific strategy enables a purpose for stating clearly what they are willing to do, the paths in order to get there, and who they should be taking along (Roy, 2012, pp. 651–662.). This particular strategy should also be providing a coherent framework for individual activities of communication, for ensuring that each and every one of them seems to be addressing a particular target or/and need and together they will be performing work for addressing the overall needs related to the project. However, it is important to know that why communication is extremely important?