The organization aims at expanding its business, which consists of dealings with automobile parts and auto-lubricants, to the Latin American countries including Jamaica, Venezuela, Columbia and Ecuador. Most of the shipment of the organization will combine the American products with foreign products and will deployment some repackagings and relabeling strategies as well.
The current worth of auto part industry in Latin America and the Caribbean is above dollar 100 million. The initiation of auto mobile manufacturing and trading was experienced by these countries in the era of 1980s. Since then the auto part industry of Latin America also developed and provided the auto part manufacturers from around the globe to invest in and extend their business to the auto part industry of Latin America.
US Auto Parts Network, Inc., aims at developing a strong customer base in various countries of Latin America. The top management aims at achieving this goal by deploying various marketing tools. The management aims at spreading proper awareness in relation to the quality and cost effectiveness of its products, this as a result would attract more and more consumers towards the products of the organization.