论文修改：消费者分类

论文修改：消费者分类

173年进行的一项研究潜在买家有回归和多变量分析(Luis Munuera-Aleman Delgado-Ballester,2001)。所得到的测试结果表明,品牌信任会增加客户的承诺。对于品牌忠诚度的因素,通常讨论的品牌声誉,基于消费者知觉的满意度和开发产品。有一个意识形态的转变到关系营销行为的公司(Luis Munuera-Aleman Delgado-Ballester,2001)。本研究的结果表明,有一个直接联系消费者忠诚度和品牌赞助的产品。主要研究是在希腊进行消费者理解消费者之间的关系,品牌形象、社会环境、忠诚和消费相关的行为(Gounaris & Stathakopoulos, 2004)。

论文修改：消费者分类
从这个结果发现,两种类型的消费者有风险规避消费者或寻求各种消费者。品牌声誉和替代品的威胁的因素是产品的品牌形象。社会环境的目标市场的人口被认为是在这个研究和忠诚的消费者分为四种类型。高端忠诚,惯性的忠诚,贪婪的忠诚和不忠诚(Gounaris & Stathakopoulos,2004)。在现实中有一个复杂的这四个因素之间的关系。在这个研究得出的结论理解消费者的品牌忠诚度的概念应该考虑这些复杂的启发式的公司。这栋楼的品牌形象(Gounaris & Stathakopoulos,2004)

论文修改：消费者分类

A study was conducted on 173 potential buyers there was regression and multi variate analysis (Delgado-Ballester, & Luis Munuera-Alemán, 2001). The results that were obtained suggested that the brand trust increases customer commitment. In the case of brand loyalty, the factors that has been usually discussed as brand reputation, satisfaction and developing a product based on consumer perception. There is a shift in ideologies to the relational marketing actions of the companies (Delgado-Ballester, & Luis Munuera-Alemán, 2001). This results of this study indicated that there was a direct correlation between the consumer loyalty and the brand patronage for a product. A primary research was undertaken among Greek consumers to understand the relationship between consumers, brand image, social environment, loyalty and consumer related behavior (Gounaris, & Stathakopoulos, 2004).

论文修改：消费者分类
It was found from this results that the consumers are of two types there are either risk aversion consumers or variety seeking consumers. The brand reputation and the threat of substitutes were the factors considered in the brand image of the product. The social environment of the target market demography was considered in this research and the loyalties of the consumers were divided into four types. It was premium loyalty, inertia loyalty, covetous loyalty and no loyalty (Gounaris, & Stathakopoulos, 2004). In reality there was an intricate relationship between these four factors. It was concluded in this research to understand the notions of brand loyalty of the consumers these complex heuristics should be considered by the companies. This building of brand image (Gounaris, & Stathakopoulos, 2004)