论文辅导-社交媒体营销的重要性

论文辅导-社交媒体营销的重要性。通过对数位行销领域中一些不知名研究者的研究，探讨了影响行销过程的各种因素。本研究是结合近年来不同专家的研究成果而发展起来的。本研究探讨了不同类型的促销媒体以及不同社交媒体平台对消费者决策过程不同阶段的影响，从而更好地理解社交媒体营销的重要性。 基于品牌社区开发的社交媒体平台可以帮助组织展示现有客户的忠诚度、积极关系和满意度，从而在新消费者的购买决策的评估阶段，对他们的购买决策产生积极的印象。例如，旅游活动管理组织可以开发其基于Facebook和YouTube的品牌社区，这样就可以共享现有客户关于最近活动的图片、图像和积极评论，以吸引新的消费者。接下来有关论文范文论文辅导-社交媒体营销的重要性分享给留学生阅读。

According to Hudson & Hudson (2013), brand communities could be defined as structured set of social relationship based communities that are not geographically bounded. Brand communities are generally formed so that involved members could use a common online platform for interacting with each other regarding common attractive factors for a specific brand. Increasing consumer empowerment in the global market is the most significant factor that triggered the development of brand communities, so that it could be utilised for expressing brand loyalty and emotional attachment with the consumers (Ryan, 2016). Hence, different social media platform based brand community development could be beneficial for an organisation to showcase the loyalty, positive relation and satisfaction of its existing customers so that positive impression could be created on the buying decisions of newer consumers on the evaluation stage of their decision making process. For example, a tourism event management organisation could develop its Facebook and YouTube based brand community so that pictures, images and positive reviews of existing customers regarding recent events could be shared to attract newer consumers (Signori and Flint, 2016).

Brand community should be developed using other social media platforms like Facebook, YouTube, etc. so that involvement of larger number of active users of stakeholders could be ensured through providing them with diverse communicational approaches (Flew et al., 2016).
The event organiser could publish own online contents like blogs or advertisements for attracting more general users (Ryan, 2016).
The marketing strategy for Dark Mofo was too dependent on social media (specifically on Twitter). Other promotional media like TV advertising, own Smartphone application based booking facilities, etc. should be considered for the future arrangement of this event (Flew et al., 2016).

The various factors influencing the marketing process in the modern time are discussed reflecting on works of some renounced researchers in the field of digital marketing. The study has been developed through considering the researches and studies done by different experts in recent times. Different types of promotional media and impacts of various social media platforms on different stages of consumer decision making process have been discussed in the study so that a better understanding about the importance of social media marketing could be achieved from the study. The strategic recommendations provided for the event organiser of Dark Mofo event in the concluding part of this study are the outcomes of developed knowledge from the former discussions.

有关论文范文论文辅导-社交媒体营销的重要性就为留学生分享到这里。留学生论文写作提升，可以找澳洲论文代写Advanced Thesis平台机构，此论文代写平台机构经过多年的经营与磨砺，已经发展成为一家专业的澳洲论文代写平台机构，而且论文代写价格公平合理，擅长写作科目广泛，有澳洲代写、essay代写、assignment代写等论文服务，良好的口碑和信誉、丰富的论文代写经验值得留学生选择和信赖！