The article talks about the hotel reservation sites industry. The hotel reservation sites are undergoing a phenomenal transformation. There is no fixed pattern in which the online hotel bookings are made in Australia. There has been an increase in the online hotel reservation industry in the last ten years in Australia. The online hotel reservation sites are becoming more and more popular since the consumers in Australia seek for a one-stop solution for comparing different hotels, their prices, complete packages, discount coupons and products offered. With the increase in the demand of online hotel bookings, many of the online hotel reservation sites were either made or were bought back in Australia. This resulted in huge tension in the online hotel booking industry. There has been a fight of interests between the online hotel reservation sites and the hoteliers (Sparks & Browning, 2011).
There are many online booking sites which offer flights booking, but with the decline in the commission earned from the booking of flights, many of the online sites also started focusing on online hotel booking. This helped them in earning more commissions. The online reservation sites in Australia need to find ways and means to attract more and more customers so as to earn more revenues. This is directly related to lowering of the cost of booking for the consumers (Chiang & Jang, 2007).
There has been a constant competition with the hotel sites as well. The hotel providers think that it is not always beneficial to disclose the entire inventory and pricing information to the online hotel reservation sites, as a result the hotels are also coming up with their personal sites in Australia.
Positive and pragmatic collaboration of the online hotel reservation sites with the Australian government has resulted in the economic development in the hospitality as well as online hotel reservation industry as well. There has been a continuous growth in the current supplies and also in the market volumes as the leading online hotel reservation sites in Australia are dominating the Australian market (Chatterjee & Wang, 2012).