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论文代写:星巴克在澳大利亚建立新的服务供应链的问题

论文代写:星巴克在澳大利亚建立新的服务供应链的问题

讨论星巴克在澳大利亚建立新的服务供应链的问题?本地市场竞争激烈。麦当劳麦咖啡也以较低的成本提供类似的服务。麦咖啡被发现比星巴克的饮料便宜。它们也和星巴克的味道相似。在这种情况下,公司以更低的成本提供同样的服务。这成为该公司在当前市场上维持下去的一个障碍。公司应该扩张,因为他们在当地市场的销售已经饱和。星巴克的问题在于,他们遵循了美国为澳大利亚消费者制定的规定。该公司过去忽视了越来越多的老年人。老年人更喜欢本土品牌,而不是外国品牌。公司应该有吸引消费者的主张。因此,产品的价值主张应该发生转变。
除非他们改变产品的口味以满足当地消费者的偏好,否则该公司将不会在当地市场取得成功。产品的定价、产品的口味、当地企业生产的一些重要因素是企业应该改变的。除此之外,之前的失败也影响了公司,在当前的市场上,来自国内外的竞争更加激烈。这些都是该公司在当地市场面临困境的部分原因。如果该公司希望在当前的澳大利亚市场维持下去,就应该应对这些挑战。品牌形象问题,供应链问题,价格问题,不符合当前澳大利亚人的口味,假设全球战略将对当地公司有效,这是该公司应该解决的一些主要问题。在当前的市场环境下,公司的价值主张应该有所改变。如果该公司决定再次专注于澳大利亚市场,就会面临这些问题。

论文代写:星巴克在澳大利亚建立新的服务供应链的问题

Discuss the issues for Starbucks in establishing a new service supply chain in Australia? There is high level of competition in the local markets. The McDonald’s McCafés was offering similar kind of service for lower cost. McCafés was found to cost lesser than the Starbucks drink. They were also similar to the taste of the Starbucks. In this case the company was providing the same services for lesser costs. This became an impediment for the company to sustain in the current markets. The company should expand as they are saturated in terms of sales in the local markets. Issue with Starbucks is that they follow the established protocols in United States for the Australian consumers. There is a growing senior population that the company had overlooked in the past. The senior people in the population are more attuned towards the local brands rather than the foreign brands. The company should have a proposition to attract the consumer base. For this there should be a shift in the value proposition for the products.
the company will not succeed in the local markets unless they change the taste of the products to meet the local consumer preference. Pricing of the product, taste of the product, local companies produce is some of the important factors that the company should change. Apart from this the previous failure has affected the company and there is more competition in the current markets from domestic and international players. These are some of the reasons for the company to face struggle in the local markets. The company should address these challenges if it expects to sustain in the current Australian markets.Brand image issues, supply chain issues, price issues, not delivering to the taste of the current Australian population, assuming the global strategy would work for the local companies are some of the main issues that the company should address. There should be a change in the value proposition for the company to sustain in the current markets. These are the issues that the company would face if it decides to focus on the Australian markets again.