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论文代写骗子:市场导向

论文代写骗子:市场导向

市场导向是一种战略或管理计划,以满足其客户的各种和多样化的需求。不像其他的营销策略,专注于将现有的产品销售给现有的客户,market orientation专注于通过定制满足客户特定需求的产品来锁定潜在客户。因此,我们可以说它用新产品或产品线来接近买家,或者用现有产品来接近新买家。市场导向最重要的一点是关注客户的满意度,从而在一段时间内以合理的价格获得更好的质量、业务增长和盈利能力。它还增加了转换或调整功能,以满足市场的要求(Neil Kokemuller, 2013)。它在提高产品效率的同时,也促进了企业的技术发展。但有时这种情况会导致公司失去对产品创新的关注,无法满足客户的短期需求。它阻碍了公司的长期规划和战略。客户关系管理(CRM)是一套加强公司与客户关系的管理实践。

论文代写骗子:市场导向
它处理的思想和想法集中于倾听客户的需求和要求,从他们那里获得对现有产品的反馈,提高他们的产品和服务的质量和效用。它帮助公司理解和分析客户的需求。顾客的积极反馈是对公司的肯定,而抱怨和不满则有助于他们改进产品或服务。战略取向是指企业管理层在战略决策过程中所采取的政策。它提供了一个到达组织期望目标的驱动力,例如,以顾客和他们的需求为中心的市场导向,以及处理公司总体销售策略和计划的销售导向。它与市场导向不同,因为公司可能不会生产或销售客户真正想要的东西。销售导向是公司内部专注于销售公司成功生产的产品。然而,市场导向是以外部为中心的,所以公司生产这样的产品,满足其现有和未来的客户。

论文代写骗子:市场导向

Market orientation is a strategy or management’s plan to meet the various and diversified demands of its customers. Unlike other marketing strategies that focus on selling its existing products to the existing customers, market orientation focuses on targeting the prospective customers by tailoring a product that meets their specific demands. Therefore, we can say it approaches its buyers with new product or product line or new buyers with the existing products. The best part about market orientation is that it focuses on customer’s satisfaction and thus results in better quality at reasonable prices, business growth and profitability over a period of time. It also increases the conversion or adjustment feature with the requirements of the market (Neil Kokemuller, 2013). It enhances the technical development of the firm along with the product efficiency. But sometimes it happens so that the company loses its focus from product innovation and become stagnant at meeting the short term requirements of its customers. It hampers the company’s long term planning and strategies. Customer Relationship Management (CRM) is a set of managerial practice to enhance the company-customer relationship.

论文代写骗子:市场导向
It deals with ideas and thoughts that focus on listening to its customer’s demands and requirements, getting a feedback from them on the existing product and improving the quality and utility of their product and services. It helps companies to understand and analyze what their customers want. A positive feedback from customer gives appreciation to the company whereas complaints and grievances help them to improvise the product or service. Strategic Orientations are the management’s policies that help in strategic decision-making. It provides a driver to reach the desired destination of the organization, such as the market orientation that focuses on customers and their needs and the sales orientation which deals with the strategies and plans to increase the overall sales of the firm. It is different from market orientation as the company may not produce or sell specifically what the customer actually wants. Sales orientation is internally focused on selling what the company is successfully producing. However, market orientation is externally focused so that the company produces such a product which satisfies its present and prospective customers.